Improving communities through sport


Funding and Development Support Services

C2C Phase: Project Financing

Our team of development advisors, business analysts, real estate finance professionals, and other industry partners are ready to have a conversation about your project.

Call us to find out how this service will transform your concept into a financeable project, designed to achieve your unique vision — as we help you to secure key strategic partners, incentives, funding, tenants, and the early sponsors/corporate partnerships needed to make your sports, fitness, recreation and/or entertainment venue a reality.

Leveraging the power of SFA’s institutional-grade financial forecasts and other data sets, along with our history of successful projects in over 2,000 communities, our team of specialists are capable of quickly building trust and credibility through customized presentations to key partners, banks, and project investors.

Service Highlights

Study Duration:
Varies, 90 days+

Best Suited For:
Project Financing, Projects $10mm+

Led By SFA Development Advisors:

SFA’s Funding and Development Support Services (FDSS) are built around a highly collaborative process and anchored by a customized Funding Tool Kit, that helps to transition the project from feasibility to project funding, financing and strategic partnership development through the following services:

• Project Plan and Timeline Development
• Funding Strategy & Source Identification
• Stakeholder Presentation Materials
• Development of Key Strategic Partnerships
• Development of Public/Private Partnerships
• Sponsorship, Tenant and User Agreements
• Turnkey Project Development Services
• Operating and Managing Partner Options

When working with SFA, our portfolio becomes part of your story, helping to establish credibility through our network of venues, our talent, and the real-world results that inform our operational forecasts. With more than $10 billion in planned and funded projects in over 2,000 communities, we have experience across the entire development spectrum and can provide you with unprecedented access to developers, financing resources, hotel developers, municipal finance experts, private sector real estate investors, and other industry partners. And in select cases, The SF Companies make real estate and other investments in the markets we serve.

Let's create something today

Paducah, KY

Expected to open in 2025, Paducah Sports Park will provide Kentucky with a state-of-the-art facility for community recreation and tournament play on their baseball/softball diamonds and multi-purpose long fields.

Chamblee, GA

CORE4 ATL is a state-of-the-art training facility and elite development academy founded by Paul Millsap with a focus on four core values.

Fruitland, MD

Crown Sports Center is a one-stop-shop family-friendly destination to host, play, and engage in sports and other fun activities.

Step 1

Development Team Planning Session

A deep dive that walks clients down the path of how projects get funded, introducing them to the SFA process. It starts with a review of existing partnerships as well as the Program Plan, Pro Forma and other data sets as we test assumptions, provide additional insight and develop strategy that might be relevant to supporting the goal of getting the project financed.

Step 2

Project Plan & Timeline

This is where the SFA team builds out a preliminary project plan and detailed timeline based on action items and strategy discussed during the initial planning session. It is also the time in which we establish an open line of communication with the client/core stakeholder team in an effort to drive momentum, focus on action and benchmark results against the project plan and timeline.

Step 3

Project Funding and Partnership Development Tool Kit

This is a set of critical documents produced by SFA, which includes a Market Feasibility Study, a Site-Selection Score Card, a Facility Program Plan and Construction Start Up Cost Estimate, Institutional-Grade Cash Flow Forecasts, Economic Impact Analysis, Stakeholder Presentation Material, and additional performance data from existing SFM facilities.

Step 4

Stakeholder Presentations and Partnership Development

This phase starts with an official SFA led presentation that communicates the broad vision for the project, invites collaboration and opens a line of communication with key stakeholders. The focus is on leveraging the presentation to generate more focused meetings and discussions with key partners and user groups in the weeks that follow the presentation.

Why SFA?

No company has the experience supporting venue development projects or relationships that SFA has. As partners with the International City/County Managers Association, we’ve become a trusted resource for communities looking to build sports tourism destinations. With the SFM Network, we also manage the largest group of youth sports facilities in the United States. Through our partnerships with SFD and SFM, we are a one-stop shop for every phase of sports facility development.


$10 billion in planned projects


Relied on by financial institutions


Over 2,000 communities served

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