Improving communities through sport


Start-Up Operational Development

C2C Phase: Operational Development

While your sports, recreation, or events facility is being built, so too, should your business. The 12-18-month start-up time period prior to grand opening is one of the most critical phases in development. Clients choose SFM for Start-Up Operational Development services because of our extensive experience (50+ facilities), our pre-opening business development and marketing results, and to tap into the SFM Network of talent, process, and leadership.

During Start-Up, SFM leads team development so your staff is recruited, hired, and trained, your brand and marketing systems are set up and activated, HR, legal, risk, finance, maintenance, and other systems are implemented, tournaments are booked and the grand opening celebration is planned. Proficient project and process management, leadership, and problem-solving are necessary to ensure each step is executed at the right time, by the right team members.

Using the SFM Operational Timeline, our team executes each task, process, and project so that the facility opens on time, on budget, and on brand. What’s more, you maintain control of your asset. With SFM’s service model, we report to our clients with full transparency and control. We become a well-oiled extension of your team to serve your community and future guests/customers.

Service Highlights

Service Duration:
12-18 months typically

Best Suited For:
Projects in Planning, Construction, or Development
Community Recreation
Sports Tourism

Led By SFM HR Advisors:

Vice President, Sports & Entertainment Venues

This service centers around 10 primary areas:

  • Organizational Development
  • Operations Systems & Software Set-Up
  • Regional & National Marketing & Business Development
  • Local Marketing and Business Development Activation
  • Local Tournament & Events Program Development
  • Events Booking
  • Grand Opening Events Planning
  • Staff Placement, Training, & Development
  • Sponsorship Sales
  • Daily Operations Development

Let's create something today

Bedford Park, IL

Located in the Village of Bedford Park, and just minutes from Midway airport, this 117,000 square foot facility is the ideal venue for major court and turf sports with the added value of a unique Family Entertainment Center and Fitness Center.

Panama City Beach, FL

PCB Sports Complex is a 210 acre park with 13 configurable fields located in Florida's beautiful panhandle.

Your Championship Team

During SFM Start-Up services, your dedicated SFM Executive will meet with your team and other key stakeholder representatives through a schedule of weekly and monthly meetings, timeline reporting, and facilitate each sub-process led by our SFM subject matter experts in marketing, finance, HR, legal, and more. Because of our extensive experience, our team is able to produce results, overcome challenges, and create systems that others cannot. Many clients elect to pair Start-Up Operational Services with our Full Time Management Package, however that is not required.


25 million guest visits each year


Relied on by financial institutions


Over 2,000 communities served

Way more than a newsletter.


Sand Mountain Park Case Study

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Sand Mountain Case Study

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