Publix Sports Park (PSP) is a premier, configurable outdoor sports complex, opened in 2019. PSP is a central part of an already robust sports tourism destination and features 13 configurable multi-purpose fields and a scenic boardwalk. Players and families get to enjoy play at an elite complex before visiting nearby beaches.
The venue was built with the goal of employing a sports tourism strategy to fill hotel rooms during Panama City Beach’s offseason. The SF Companies provided a comprehensive set of services, including an economic impact analysis and a financial forecast with SFA, and owner’s representation services and FF&E procurement with SFD. SFM currently provides full-time management services for the outdoor complex.
Since PSP’s opening, the complex has enjoyed fully booked weekends and a high level of guest satisfaction.
Outdoor Sports Complex
Panama City Beach, FL
In her role as Account Executive, Lori serves multiple venues in their initiatives to drive economic impact and develop programming to sustain community growth and visitation. In both management and advisory capacities, she leads teams focused on sustained growth and operational efficiency.