Publix Sports Park (PSP) is a premier, configurable outdoor sports complex, opened in 2019. PSP is a central part of an already robust sports tourism destination and features 13 configurable multi-purpose fields and a scenic boardwalk. Players and families get to enjoy play at an elite complex before visiting nearby beaches.
The venue was built with the goal of employing a sports tourism strategy to fill hotel rooms during Panama City Beach’s offseason. The Sports Facilities Companies provided a comprehensive set of services, including an economic impact analysis and a financial forecast with SFA, and owner’s representation services and FF&E procurement with SFD. SFC currently provides full-time management services for the outdoor complex.
Since PSP’s opening, the complex has enjoyed fully booked weekends and a high level of guest satisfaction.
Outdoor Sports Complex
Panama City Beach, FL
ECONOMIC IMPACT
ACRES
John Sparks
Vice President, Account Management
In this role, John oversees efforts to drive financial growth and community engagement for a diverse group of facilities, including well-known sports tourism destinations and large recreation centers. John is a trusted resources to clients and guides them through a variety of processes, including start-up operational development, event booking, program development, and risk management.
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