Improving communities through sport


Optimization Studies and Plans

C2C Phase: Facility Management

SFC’s Performance Optimization Plans are designed to provide existing sports complexes, recreation centers, and fitness/wellness facilities with the guidance needed to generate better results, overcome operational challenges, and maximize marketing and business development opportunities. Through a 4-6 week process, our Operational Advisors review the facility’s financials, forecasts and strategic plans, reports and communication policies as well as attend on-site user group meetings, staff engagement interviews, oversight/client interviews, and a thorough facility tour.

The outcome of the study is a Performance Optimization Plan – a roadmap for the operating team to follow with critical insights into key areas such as:

· Organizational Structure/Staffing
· Operational Leadership
· Marketing & Business Development
· Technology & Systems
· Physical Facility
· Guest Experience/Reputation
· Bookkeeping and Reporting

Service Highlights

Service Duration:
4-6 weeks

Best Suited For:
Existing Facilities
Recreation Centers

Led By SFC Operations Advisors:

Vice President, Sports & Entertainment Venues

Let's create something today

Des Moines, Iowa

In 2017, parents and community members paid visit to the City of West Des Moines to propose the building of a new athletic complex. The idea came from the concerning shortage of local space for youth athletic teams/organizations to practice hockey and other sports.

Santa Clara, CA

City Beach Volleyball Club is primarily located at our 5-court facility in Santa Clara. During the volleyball club’s season City Beach will host Power League, Area League, Invitational, and Youth-Rec teams. City Beach offers fall training teams, seasonal camps, academic volleyball camps, and private instruction.

Elizabethtown, KY

Comfortably spread over 150 acres, this championship complex offers features that would make the pros proud.

How Sports Facilities Become Great!

Elizabethtown Case Study

Why SFC?

At SFC, we’re hired to provide Performance Optimization Plans for any number of reasons. In some cases, the facility type is new to a community and the current organization isn’t structured or trained to support it properly. Other times, owners feel their operations could be more profitable or at least, self-sustaining as is often the case in community recreation or sports tourism facilities. Additionally, extenuating circumstances or crisis can put an operation into a serious condition and an outside perspective is the key to getting back on track. Whatever the case, we view a Performance Optimization Plan as an opportunity to maximize, not as admission of failure.  


$10 billion in planned projects


Relied on by financial institutions


Over 2,000 communities served

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