Improving communities through sport


Recreation Center Management

Management services that engage your community to maximize impact & outcomes

Your turnkey solution for recreation center management.

From programming to marketing, daily operations to maintenance, we take care of all the details of recreation center management, so you don’t have to.

What’s more, our operational approach is customized to the unique needs and desires of your community; you set the goals and we execute on your behalf.

Programs, Events, Camps, & Clinics Designed to Engage Your Residents
Local Staff + National Experts At Your Fingertips
Local Dollars Stay Local With SFC's Flat-Fee Model
Maximize Your Facility's Community Impact
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In cities throughout the country, recreation centers represent community. These facilities range dramatically in size, scale, and offerings to the community from small water parks to multi-sport, multipurpose recreation destinations. What’s universal, however, is the need for their operators to have the time, dedication, innovation, and savvy to optimize the performance of the venue.

At Sports Facilities Companies, our recreation center management services provide day-to-day operations and facility management for a variety of facility types including multi-sport complexes, wellness centers, indoor venues, and aquatic centers, among many others. For recreation centers new, old, or still in development, our recreation center management services are a turnkey solution for community leaders. We bring the security of a highly experienced and collaborative team – one that is also a great partner to parks and recreation departments, existing user groups, clubs, and others who will serve the community well.

In many cases, recreation center management with the Sports Facilities Companies means improved financial performance for the venue, thanks to our expertise in programming, events, marketing, and business development.

For existing community recreation facilities and aquatic centers, making the change to outsourced management from the Sports Facilities Companies is a thoughtful, highly collaborative process. Following an evaluation and review of the physical facility, historical financials, program plan, marketing & business development activity, our team will create a transition timeline and produce a 5-year financial outlook. Our take-over process ensures 100% client alignment so that we can maintain and enhance the service to the community.

For recreation centers in planning or construction, the time to select an operating partner is ideally 12-18 months prior to your planned grand opening date. You’ll want to select an operator with experience managing similar facilities, with a track record of performance, and the proven ability to build a business. At Sports Facilities Companies, we begin an engagement by developing a pre-opening timeline which encapsulates every task, in order of completion, required to develop your business as well as a five-year financial forecast.

An important key to our success is the team effort between our in-market facility operators and our subject matter experts. Our in-market teams are often sourced from the city in which they serve and are empowered to develop meaningful relationships with community stakeholders, user groups, local government, and local businesses. Our subject matter expert departments are organized to lead every aspect of business from marketing to HR, accounting to maintenance and are obsessed with the success of your facility.

Service Highlights

Service Duration:
12-18 Months, Start-Up
5 Year Avg. Engagement

Best Suited For:
Community Recreation Centers
Aquatic & Water Parks

Led By SFM Operations Advisors:

Contact SFC to learn more. It all starts with a phone call.

Download the Guide

to Great Recreation in Your City

Why SFC?

Managing a recreation center can be challenging task. While the facility may look calm on the surface, behind the scenes, a myriad of processes must be conducted effectively in order to serve the needs of your guests. Through our work in over 2,000 communities nationwide, we understand both the challenges facing communities in maintaining recreation assets and the opportunities to enhance the lives of their citizens through the programming and services provided. We work collaboratively to address these needs and develop teams and processes that ensure that you recreation center is equipped to meet a variety of goals from improving health outcomes to increasing community participation. Additionally, with experience operating some of the nation’s most successful venues, we are able to develop programming and events that engage your community and build connection to your facility.

Account Leadership

At the SF Companies, our team leaders not only have experience in all facets of recreation center management, we also have a deep commitment to improving communities everywhere. They serve as the point of contact for clients and connect your facility to the SF Network’s wealth of best practices.

Marketing and Branding

Our in-house marketing and design team leverages a combination of recreation industry experience and an understanding of your market and community to develop compelling and comprehensive brands and strategic marketing plans that drive people to your facility.

Research and Forecasting

Through our partnership with SFA, our recreation center management clients have access to data collected from 1,000s of communities. This data helps us understand the conditions that will lead to facility success. It influences a variety of processes for our venues from program planning to financial analysis.

Legal and Risk Management

With the goal of creating a safer environment for guests and reduced liability to owners, our legal counsel and risk management team installs a variety of safety measures, reviews contracts, coordinates insurances policies, and assists recreation facilities in a variety of legal matters.

Human Resources & Recruiting

Recreation centers win with great people. Our HR team will develop a staff that will embody your brand and deliver an outstanding customer experience. Our team also supports your venue through benefits planning, conflict resolution, and staff training and onboarding.

Event Booking & Sales

A large portion of your recreation center’s connection with the community will be facilitated via the events and programs it hosts. Our team of operators and event and programming experts will examine your facility goals and the needs of your community when developing highly engaging and relevant programming and events. Are track record speaks for itself with over 25 million visits per year to SF Network facilities.

Learn more about how we serve

SFM Services Guide

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A Guide to Great Recreation

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SFM Services Overview

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Sports Tourism Guide

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