Allison Sports Town

Allison Sports Town Complex is an indoor/outdoor venue that spans 82 acres, nestled near Deer Lake Golf Club. The premier sports complex offers 12 professionally maintained outdoor sports fields, including 4 turf fields that allow for all-weather play. A 94,000 sq. ft. indoor facility is home to four high school regulation basketball courts that can be converted to 8 volleyball courts as well as two indoor soccer fields. Indoor and outdoor concessions are available as well as spaces for parties and meetings in the versatile indoor venue.

Location

Specifications

Facilities & Amenities

  • 82 Acre Campus
  • 8 Full-Size Soccer Fields (Natural Grass)
  • 4 Full-Size Soccer Fields (Synthetic Turf)
  • 4 Indoor Basketball Courts
  • 8 Indoor Volleyball Courts
  • 2 Indoor Soccer Fields
  • Indoor Café
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FEATURED TEAM LEADER

Todd Yancey

Senior Vice President

Todd Yancey, Senior Vice President of Venue Management, has 20 years of experience leading, developing, and producing experiential events in youth, amateur, and B2C markets with the past 10 years…

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The proven process behind every success

Each successful project in our portfolio is the result of our proven Concept to Concrete methodology. This approach provides a data-driven roadmap that guides every facility from an initial vision to a thriving community asset.

We conduct in-depth market and validation analysis, assess the competitive landscape, and evaluate trends to forecast use and demand.

Marketing Feasiblility

2 Months

We create a detailed project timeline, refine the business model, establish public/private partnership structures, and develop the initial design concept and brand.

Project Implementation

2-18 Months

We manage the selection of the architectural and engineering team, coordinate site due diligence, and refine the facility program specifications and budget.

Pre-Design

2-4 Months

We serve as your owner’s representative, providing design consulting and value-engineering input to ensure the facility is designed for operational efficiency and peak performance.

Design

4-7 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.

Financial Feasibility

3 Months

We provide procurement and contracting oversight, monitor the master schedule, conduct project reporting, and support project closeout, making sure your facility is completed on time, within budget, and aligned with operational goals.

Construction Commissioning

4-7 Months

Before opening, we develop and train the team, implement booking and marketing systems, and establish comprehensive safety, security, and risk management protocols.

Operational development

10-24 Months

We manage all day-to-day activities, including event booking and business development, strategic marketing, financial reporting, and team development.

Daily operations

10-24 Months

We conduct ongoing financial analysis, team evaluation, and guest experience reviews, leveraging data to continuously improve operational processes and financial outcomes.

Performance Optimization

10-24 Months

Phase 1: Advisory

Building a data-driven foundation

The success of any facility is determined long before breaking ground. Our advisory phase is designed to mitigate risk and create a strategic plan for a financially viable and impactful community venue.

icon marketing feasibility
Market feasibility

2 Months

We conduct in-depth market and validation analysis, assess the competitive landscape, and evaluate trends to forecast use and demand.
icon financial fesibility
Financial feasibility

3 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.
icon project implementation
Project Implementation

2-18 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.

Phase 2: Development

From planning to delivery

With a solid plan in place, our development team provides expert owner’s representation and oversight, guiding the design and construction process to protect your interests and investment.

icon pre design
Pre-Design

2-4 Months

We manage the selection of the architectural and engineering team, coordinate site due diligence, and refine the facility program specifications and budget.
icon design
Design

4-7 Months

We serve as your owner’s representative, providing design consulting and value-engineering input to ensure the facility is designed for operational efficiency and peak performance.
icon construction
Construction Commissioning

4-7 Months

We provide procurement and contracting oversight, monitor the master schedule, conduct project reporting, and support project closeout, making sure your facility is completed on time, within budget, and aligned with operational goals.

Phase 3: Management

Launching and optimizing for peak performance

A successful grand opening is just the beginning. Our management phase focuses on implementing proven systems to drive revenue, deliver exceptional experiences, and maintain long-term success.

icon operational development
Operational development

10-24 Months

Before opening, we develop and train the team, implement booking and marketing systems, and establish comprehensive safety, security, and risk management protocols.

icon daily operations
Daily operations

10-24 Months

We manage all day-to-day activities, including event booking and business development, strategic marketing, financial reporting, and team development.
icon performance optimization
Performance Optimization

10-24 Months

We conduct ongoing financial analysis, team evaluation, and guest experience reviews, leveraging data to continuously improve operational processes and financial outcomes.

Take the first step toward a landmark facility

Partner with the only firm that offers a fully comprehensive, data-driven, and proven solution for facility management success.

Join the SFC team

Live the mission of improving communities through sports. Become a part of the Sports Facilities Companies team today.

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