Improving communities through sport


Facility Operations & Management

C2C Phase: Facility Management

Why choose to outsource the daily operations and facility management? Sports tourism destination complexes, local recreation centers, and multi-purpose event centers are complicated businesses with big risks. Public and private facility owners alike are choosing to outsource the operations of these facilities to highly experienced and specialized teams, such as the Sports Facilities Management (SFM) because of their proven ability to produce results, reduce risk, and innovate the approach.

SFM was purpose-built to provide daily operations and facility management with our in-facility teams that live, work, and play in the communities they serve. Our team of subject matter experts supports the facility operations team with strategy, organizational development, marketing & branding, legal & risk, human resources and more. Our management services are a turnkey option when you want the security of a team that has proven performance in sports tourism, community recreation, wellness, events, and more to manage your facility.

When selecting an outsourced operator, facility owners should seek partners with a proven track record of performance within their desired market including (tourism, recreation, and event venues), along with references from past or current clients.

Other critical considerations include the business model (lease vs. fee-based), the level of control and oversight you’d like into your facility, the depth of resources, and working relationship style.

We call our outstanding collection of managed properties, the SF Network

Service Highlights

Service Duration:
12-24 Months, Start-Up
5 Year Avg. Engagement

Best Suited For:
Sports Tourism Destinations
Community Recreation Centers
Private Multi-sport Facilities
Results-Oriented Owners

Led By SFM Operations Advisors:

Vice President, Sports & Entertainment Venues

Let's create something today

Albertville, AL

Sand Mountain Park, located in Albertville, Alabama, has over 130 acres of sports, recreation, and entertainment areas.

Elizabethtown, KY

Comfortably spread over 150 acres, this championship complex offers features that would make the pros proud.

Myrtle Beach, SC

The Myrtle Beach Sports Center gives your team, your tournament or your next event the home court advantage.


Hoover Met Case Study

Why SFM?

SFM’s outsourced management services are unique. As opposed to lease-type contracts that are typical with other operators, SFM clients maintain total control and transparency into the business.  We believe it’s your facility and it should be operated in a way that fits the needs of your community. With the SFM model, we have 100% goal alignment: our team becomes your team to produce extraordinary results. Collaboration is our strategy – we can work with existing user groups, parks & recreation departments, and project stakeholders to engage the community at every level.

Subject Matter Experts

SFM’s team includes expert leaders in marketing, accounting, operations, and more. With the SFM model, we create 100% alignment between client and operator. Our goals are your goals.

Experience Matters

From multi-sport mega venues to municipal water parks to zipline and adventure courses, our experience in unparalleled. We host more than 25 million guests visits each year.


Our team, systems, and solutions are all designed around creating results for our clients. Our team produces more than $200 million in economic impact each year to the communities we serve.

For public sector clients, SFM is the ultimate catalyst for performance. We are highly collaborative and well-versed in working with parks and recreation departments, local government officials, convention and visitors’ bureaus, local school systems, or other partners. Using a combination of on-site staff and our corporate subject-matter experts, we are able to solve or avoid common challenges at any step or stage. This methodology applies to many types of facilities and business models – from a municipal water park, to local recreation center, to a multi-million dollar sports tourism destination.

For private development clients, SFM is the turnkey solution for the rigors of daily operations. SFM is attuned to produce results for our clients – whether that’s dollars to the bottom line or hotel room nights booked and incremental local market spend. As an extension of your team, our hand-selected facility staff manages the daily details and onsite activation while our corporate resources act as the trusted advisors and subject matter experts you need to succeed. 

Account Leadership

SFM’s team leaders are proven operators with deep experience in developing and managing the most successful venues. They act as the single point of contact for our clients, liaison the SFM Network’s diverse expertise, and are defined by their ability to achieve extraordinary results. 

Marketing and Branding

SFM’s in-house marketing and design team leverages their sports and recreation industry experience to create engaging brands, strategic marketing plans, and actionable campaigns to generate the results your facility needs.

Research and Forecasting

Our partnership with SFA means SFM clients have access to the industry’s best research and analytics from day one. We use this data for program planning, financial forecasting, and financial analyses all SFM facilities.

Legal and Risk Management

Our on-staff counsel and risk management team assists each SFM facility with legal matters, contract review, and coordinates insurance matters. Our experience in risk management means a safer environment and reduced liability to owners. If an issue occurs, SFM’s team likely has experience and will manage a solution.

Human Resources & Recruiting

From payroll and benefits to staffing and training, the HR team manages critical issues to make certain the venue is staffed and trained with the very best people in the industry. 

Event Booking & Sales

Whether a sports tourism destination or a community recreation center, attracting business and filling the venue with “raving fans” is critical. SFM’s national approach to business development includes a proven sales process to “open full”. Our team includes a National Director who is solely focused on booking, sales, and sponsorship opportunities. 

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