Improving communities through sport


Facility Operations & Management

SFC is your ultimate operating partner for facilities of all sizes and scopes.

When performance matters, get an experienced team by your side ready to deliver results.

SFC is your ultimate partner for operating sports, recreation, events, & entertainment facilities. Whether you have a ground-breaking new project underway or an existing facility in need of new solutions, we’re ready to program, market, book, and operate on your behalf – and to your goals.

Full Service Facility Operations, Built To Serve Your Community
Drive Tourism. Develop Your Economy. Engage Residents... Or All Of The Above with SFC.
Reduce Risk and Increase Performance with Professional Management Services
There's No Facility Too Big or Too Small For SFC To Manage
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Why choose to outsource the daily operations and facility management? Sports tourism destination complexes, local recreation centers, and multi-purpose event centers are complicated businesses with big risks. 

Public and private facility owners alike are choosing to outsource the operations of these facilities to highly experienced and specialized teams like SFC because of our proven ability to produce results, reduce risk, and innovate the approach.

Service Highlights

Service Duration:
12-24 Months, Start-Up
5 Year Avg. Engagement

Best Suited For:
Sports Tourism Destinations
Community Recreation Centers
Private Multi-sport Facilities
Results-Oriented Owners

Led By SFM Operations Advisors:

Albertville, AL

Sand Mountain Park, located in Albertville, Alabama, has over 130 acres of sports, recreation, and entertainment areas.

Elizabethtown, KY

Comfortably spread over 150 acres, this championship complex offers features that would make the pros proud.

Why SFC?

SFC’s outsourced management services are unique. As opposed to lease-type contracts that are typical with other operators, SFC clients maintain total control and transparency in to the business.  With our model, we have 100% goal alignment: our team becomes your team to produce extraordinary results. Collaboration is our strategy – we can work with existing user groups, parks & recreation departments, and project stakeholders to engage the community at every level.


Hoover Met Case Study

Learn more about what SFC management services include:

Account Leadership

SFC’s team leaders are proven operators with deep experience in developing and managing the most successful venues. They act as the single point of contact for our clients, liaison the SF Network’s diverse expertise, and are defined by their ability to achieve extraordinary results. 

Marketing and Branding

SFC’s in-house marketing and design team leverages their sports and recreation industry experience to create engaging brands, strategic marketing plans, and actionable campaigns to generate the results your facility needs.

Research and Forecasting

Our extensive advisory work means our clients can access the industry’s best research and analytics from day one. We use this data for program planning, financial forecasting, and financial analyses all our managed facilities.

Legal and Risk Management

Our on-staff counsel and risk management team assists each SFC facility with legal matters, contract review, and coordinates insurance matters. Our experience in risk management means a safer environment and reduced liability to owners. If an issue occurs, SFC’s team likely has experience and will manage a solution.

Human Resources & Recruiting

From payroll and benefits to staffing and training, the HR team manages critical issues to make certain the venue is staffed and trained with the very best people in the industry. 

Event Booking & Sales

Whether a sports tourism destination or a community recreation center, attracting business and filling the venue with “raving fans” is critical. SFC’s national approach to business development includes a proven sales process to “open full”. Our team includes a National Director who is solely focused on booking, sales, and sponsorship opportunities. 

Download a PDF

Rocky Top Sports World Case Study

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Hoover Met Case Study

Rocky Top Sports World Case Study

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Sports Tourism Guide

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