Improving communities through sport

Team Member

Jack Adams

Management and Operations

Jack Adams

Management and Operations

Jack is responsible for SFC’s Account Executive team, assisting our clients with operating and optimizing of sports, recreation, entertainment, and special event facilities throughout the nation. His successful career has spanned more than twenty years of operations, marketing, and programming of community recreation venues and tourism destinations in dozens of markets.

Jack’s history of entertainment venue and national leadership has included the world’s biggest names in concert production, dance, theatrical, & comedic acts, and multi-million dollar events. Jack’s concert venues were represented in Pollstar Magazine’s “Top 100 Clubs” worldwide for ten years running. He also led one of Billboard Magazine’s “Worldwide Top Nightclubs,” and has opened and overseen many of the most celebrated amateur and youth sports centers in the country. The facilities he has overseen feature sports, recreation, concessions, restaurants (from high-volume to five-star dining,) hotels, retail, and real estate management components.

Jack has been with SFM since its inception; he hired and trained its first team members, and helped to architect the growth of the field services, and the value proposition for venue management. The facilities he has overseen have been privately held, publicly traded, non-profit, and government/municipal environments, generating hundreds of millions of dollars in economic impact, strong bottom-line performances, and most importantly, have enhanced the lives of the communities he has served.

Jack is a former US Marine. He now specializes in multiple revenue center and corporate operations, programming and talent procurement, branding, marketing, PR, promotions, and entertainment. He has guided companies through complex tasks such as forecasting, revenue and profit growth, cost control, optimization, leadership and team building, training, IT systems, risk and crisis management, planning and funding, project management and development, and new venue openings.

Notable Projects

  • Rocky Top Sports World, Gatlinburg, TN
  • Myrtle Beach Sports Center, Myrtle Beach, SC
  • Hill Country Indoor Sports Complex, Bee Cave, TX
  • Legends Sports Complex, The Woodlands, TX
  • City Beach, Fremont and Santa Clara, CA
  • Adrenaline Monkey, Cleveland, OH
  • House of Blues Entertainment, Orlando, FL, Chicago, IL, Dallas, TX*
  • Bo Jackson’s Elite Sports, Hilliard, OH
  • AdventHealth Sports Park at Bluhawk, Overland Park, KS
  • Paradise Coast Sports Complex, Naples, FL
  • Elizabethtown Sports Park, Elizabethtown, KY
  • Cedar Point Sports Center, Sandusky, OH
  • Wyoming Sports Ranch, Casper, WY

*Please note that an asterisk designated a project completed prior to joining SFC

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