Improving communities through sport

Myrtle Beach Sports Center

Myrtle Beach, SC

The Myrtle Beach area has a long and celebrated history as one the nation’s top seasonal tourism destinations and as a top golf destination. Over the years, they began to grow as a sport destination as well, with numerous events being hosted at the Myrtle Beach Convention Center. This revealed an opportunity to capitalize on both a booming sports tourism market and the popularity of the area.  

Today, the Myrtle Beach Sports Center gives your team, your tournament or your next event the home court advantage. The facility features 100,000 square feet devoted to just about every indoor sport you can think of in addition to trade shows and conventions.

Under the guidance of the SF Companies, this venue is dramatically outperforming sustainability and economic impact goals. With this success, the city of Myrtle Beach is expanding the contract to include conducting sponsorship sales and an optimization study for all sports tourism assets.


Indoor Sports Complex


Myrtle Beach, SC

Facilities & Amenities

  • 8 High School Basketball Courts
  • 4 Collegiate Basketball Courts
  • Food Court & Concessions
  • 4 Flex Rooms
  • 1 Multipurpose Room
  • 1,500 Spectator Seating
  • 12 Screen Video Wall
  • Mezzanine Viewing Area





SFM HR Manager

featured team lead

Jessica Kuhl

Account Executive 

In this role, Jess serves multiple venues in their initiatives to drive economic impact and develop programming to sustain community growth and visitation. In both management and advisory capacities, she leads teams focused on sustained growth and operational efficiency.

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