Hillsborough, NJ
Iron Peak Sports and Events is the ultimate multi-sport complex featuring more than 180,000 square feet of space, located in Hillsborough, NJ.
These destinations draw vibrant attendees, provide unforgettable physical experiences, and athletes in these sports improve focus, courage, tenacity, leadership, planning, and team skills.
The SF companies have served as visionary leaders in the action sports marketplace since 2003. Our Development Advisors have led dozens of action sports centers from concept to concrete. Our process is proven, efficient, and employs our project planning expertise and our Funding Tool Kit, which encompasses sound business planning, market research, institutional-grade financial forecasts, development project planning and timelines, and operating plans that support project financing and long-term success.
We work with clients in every phase of development and customize our services and approach to the specifics of the project. From our full service, turnkey “Plan-Fund-Develop-Operate” process to phase-specific services, the SF companies are the only firm to offer the complete development cycle. With over 700 team members, we are well-equipped to support your goals.
A sports tourism project starts with a vision. What type of sports facility best serves your community? The feasibility of this concept must be tested to determine if it makes sense for your community. Our ProForma is a financial forecast that provides start-up cost and construction estimates as well as a five-year revenue projection. You may determine that certain partners will be needed to complete the project. It’s in this case that the ProForma can be utilized to gather political support for the funding mechanisms needed to bring a sports tourism complex to life.
Based on the financial forecast, a strategy can be developed to attain funding. It’s important to determine what combination of investment partners and processes are most advantageous to reaching this goal. From there, we identify the key funding partners and determine how they would benefit from being a part of the project. Presentations are produced for these groups and individuals and partnerships are negotiated and established.
After funding has been secured, construction can start on the new sports venue. Facility development includes vendor selection, construction, and venue planning. Staff must be hired during this phase and marketing and business development strategies must be established in order to help the facility achieve financial goals
Once construction is complete, experienced leadership is needed to ensure the sports tourism facility provides an engaging, safe, and functional environment for athletes. It’s also critical that best practices are employed in order to reach financial goals through tournaments, events, and other programming. The SFM team partners with communities and private institutions to hire and train staff, manage facilities and equipment, develop programming, manage operations, and establish marketing and branding initiatives.
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