How to Handle Unique Dietary Requirements at Your Sports Complex
If you run a sports complex of any kind—a gym, a youth recreation center, or a professional sports stadium—chances are you provide food to your athletes or fans in some way. If you don’t, you should think about doing so. From hot dog stands at the baseball game to a supplements counter at the gym, these will improve your profit margins and make your athletes and customers happy. In today’s personalized cultural climate, however, you must take care to offer foods that will cater to all your customers’ diets. In this blog, Sports Facilities Advisory explores what that might look like for you.
Most Athletes Are Health Conscious
If your sports complex is a gym or recreational athletic facility, your team caters almost exclusively to athletes. Sure the games might attract small crowds of parents, significant others, and friends, but most of the food and supplements you sell will go to the athletes participating in your events. Most athletes, from recreational to professional, treat or attempt to treat their bodies like temples. You will not want to sell a lot of fatty or greasy foods. Think about healthy, protein heavy foods for post-game and post-workout snacks. For pre-game and pre-workout foods, you will want to offer healthy carbs. Providing fresh fruits for halftime snacking options never hurt either.
Catering to Fans
When it comes to fans at professional or semi-professional sports complexes, you have a bit more leeway on the health options. The stereotype still holds true for some fans: they want their hot dogs and beers at baseball games. Not everyone will want the traditional stadium food, though. More than ever before fans come from all walks of life, and this means they have different dietary health restrictions, religious requirements, and restrictions of conscience.
You do not want the food at your sports complex to be the last meal someone eats. Consider your fans out there with high cholesterol or high blood sugar. Offer something healthier than fried foods, hot dogs, and cinnabuns. Give them options that won’t give them discomfort during the second half.
We live in the land of religious freedom. Fans come from all different backgrounds, and many religious beliefs ask people not to partake in the eating of pork, seafood, or beef. Sure, you can find the restriction of almost every food if you scour all the religious texts, but making your food available to more people only means more people will buy your food. You turn away customers when you have no vendors with kosher or vegetarian options.
With widespread interest in making our earth a healthier, greener, and more animal friendly one, many people want organic, vegetarian, and vegan options. At Sports Facilities Advisory, we do not suggest you open only vegan vendors at your sports complex (unless maybe it’s in LA or Portland). We only propose that you add vegan and organic options to your menus to allow, you guessed it, even more people the ability to spend money at your sports facilities.
Reimagine Your Sports Complex
Let us help you reimagine your sports complex for the next generation of athletes and sports fans. Sports Facilities Advisory has the perfect blend of experience and fresh talent to give you an inside perspective on developing a profitable sports facility in today’s economic climate. Contact our Sports Facilities Advisory team today for more information.