The St. James

The St. James is a 450,000 square foot mega-facility with 2 ice sheets, 52 meter competition pool and indoor water park, spa, 50,000 square-feet of health and wellness space, indoor turf, family entertainment, and more.

The SF Companies were engaged throughout the planning and development process to provide SFA planning, SFD Procurement, and SFM Start-Up Operations Timeline and Program Planning.

Location

Specifications

Facilities & Amenities

  • 450,000 Square Feet
  • Located just outside of Washington D.C.
  • 50,000 Sq. Ft. Health Club
  • On-Site Child Watch
  • Olympic-Sized Pool
  • 110,000 Sq. Ft. Indoor Turf
  • 4 Basketball / 9 Volleyball Courts
  • 2 NHL-Sized Rinks
  • Indoor Water Park
  • Indoor Climbing & Bouldering Walls
  • 8 Squash Courts
  • 7 Golf Simulators
  • Obstacle Course / Fun Climb
  • E12 eSports Station

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The proven process behind every success

Each successful project in our portfolio is the result of our proven Concept to Concrete methodology. This approach provides a data-driven roadmap that guides every facility from an initial vision to a thriving community asset.

We conduct in-depth market and validation analysis, assess the competitive landscape, and evaluate trends to forecast use and demand.

Marketing Feasiblility

2 Months

We create a detailed project timeline, refine the business model, establish public/private partnership structures, and develop the initial design concept and brand.

Project Implementation

2-18 Months

We manage the selection of the architectural and engineering team, coordinate site due diligence, and refine the facility program specifications and budget.

Pre-Design

2-4 Months

We serve as your owner’s representative, providing design consulting and value-engineering input to ensure the facility is designed for operational efficiency and peak performance.

Design

4-7 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.

Financial Feasibility

3 Months

We provide procurement and contracting oversight, monitor the master schedule, conduct project reporting, and support project closeout, making sure your facility is completed on time, within budget, and aligned with operational goals.

Construction Commissioning

4-7 Months

Before opening, we develop and train the team, implement booking and marketing systems, and establish comprehensive safety, security, and risk management protocols.

Operational development

10-24 Months

We manage all day-to-day activities, including event booking and business development, strategic marketing, financial reporting, and team development.

Daily operations

10-24 Months

We conduct ongoing financial analysis, team evaluation, and guest experience reviews, leveraging data to continuously improve operational processes and financial outcomes.

Performance Optimization

10-24 Months

Phase 1: Advisory

Building a data-driven foundation

The success of any facility is determined long before breaking ground. Our advisory phase is designed to mitigate risk and create a strategic plan for a financially viable and impactful community venue.

icon marketing feasibility
Market feasibility

2 Months

We conduct in-depth market and validation analysis, assess the competitive landscape, and evaluate trends to forecast use and demand.
icon financial fesibility
Financial feasibility

3 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.
icon project implementation
Project Implementation

2-18 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.

Phase 2: Development

From planning to delivery

With a solid plan in place, our development team provides expert owner’s representation and oversight, guiding the design and construction process to protect your interests and investment.

icon pre design
Pre-Design

2-4 Months

We manage the selection of the architectural and engineering team, coordinate site due diligence, and refine the facility program specifications and budget.
icon design
Design

4-7 Months

We serve as your owner’s representative, providing design consulting and value-engineering input to ensure the facility is designed for operational efficiency and peak performance.
icon construction
Construction Commissioning

4-7 Months

We provide procurement and contracting oversight, monitor the master schedule, conduct project reporting, and support project closeout, making sure your facility is completed on time, within budget, and aligned with operational goals.

Phase 3: Management

Launching and optimizing for peak performance

A successful grand opening is just the beginning. Our management phase focuses on implementing proven systems to drive revenue, deliver exceptional experiences, and maintain long-term success.

icon operational development
Operational development

10-24 Months

Before opening, we develop and train the team, implement booking and marketing systems, and establish comprehensive safety, security, and risk management protocols.

icon daily operations
Daily operations

10-24 Months

We manage all day-to-day activities, including event booking and business development, strategic marketing, financial reporting, and team development.
icon performance optimization
Performance Optimization

10-24 Months

We conduct ongoing financial analysis, team evaluation, and guest experience reviews, leveraging data to continuously improve operational processes and financial outcomes.

Take the first step toward a landmark facility

Partner with the only firm that offers a fully comprehensive, data-driven, and proven solution for facility management success.

Join the SFC team

Live the mission of improving communities through sports. Become a part of the Sports Facilities Companies team today.

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