What does your sports complex design say to your clients?
Believe it or not, some people find sports facilities to be a little bit intimidating. This is why we often advise our clients to examine their sports complex design and tweak it to suit their consumers needs. From the front door to the elliptical machine, your clients are judging the way your complex makes them feel and we don’t need to tell you how competitive this industry is.
Our number one priority here at Sports Facilities Advisory is to give our clients as much information as we can so that you can be successful. Follow along as we discuss some of the most welcoming features of sports complex design today, and how you can incorporate them into your own business.
Keep It Friendly
Yes, many individuals seeking a new sports complex are looking for a challenge, and like-minded people to workout with, but there are also going to be plenty of newbies looking for a fresh start. This means that it is crucial that you keep things friendly and unintimidating for those who might scare easily. Keep signage positive, make sure your staff is smiling when interacting with clients, and play an upbeat soundtrack on the PA.
Open Space In Your Sports Complex Design
Nobody wants to feel claustrophobic at the gym, and while not every business has the square footage available to portray a large open space, you can work around this by placing machines a good distance from one another, reducing clutter through the proper storage of weights and equipment, and using mirrors and light colored walls to open up your facility.
Keeping equipment clean and having signs posted to remind clients to wipe machines down after use will also add to the comfort of those using your sports complex.
You want your clients to feel relaxed and comfortable, but you also want to encourage them to strive for greatness. Having an attached snack shop, smoothie bar or vending machine area where clients can retrieve a power bar, a bottle of water, a salad, or even a healthy sandwich is a good way to keep people coming back without requiring a huge sports complex design overhaul. Many new gym goers feel judged when surrounded by the hard bodies of long time enthusiasts. Having the option to munch on healthy food after a workout can greatly increase motivation to continue, and keep people coming back for the good eats.
As experts in the field of sports facility management, we know how difficult sports complex design can be, especially on a budget. If you have any questions regarding the design of your facility, give us a call today. One of our helpful staff members will be more than happy to help.