Improving communities through sport

Team Member

Billy Hilliard

Billy Hilliard

Billy Hilliard

Billy Hilliard brings over 15 years of leadership in sales and marketing to his role at The Sports Facilities Companies. With a strong background, including roles as Managing Director at AIM Sports Group and Sports Marketing Manager at Life Time, Inc., Billy excels at facilitating business growth and delivers outstanding customer service, making him a key player on our team as the Regional VP of Business Development.

In his role, Billy leads the planning and execution of business strategies, expertly finding and using opportunities in new markets. He uses his deep knowledge of the industry to help cities build top-notch venues for sports, recreation, events, and fitness, support the health and economic vitality of communities throughout the country.

Billy’s roots in sports run deep. From playing baseball in college to helping brands activate in stadiums and arenas around the globe, he has developed relationships at all levels of sports. In some of his most notable work, Billy helped launch the sports and athletic events divisions of Life Time, Inc. That included over 50 new indoor/outdoor venue developments, multiple programming additions, and event acquisitions across the US and Canada. Having a deep understanding of the sports landscape has allowed Billy to spearhead efforts and consult with national organizing bodies in supporting the growth of youth sports. His experience, from youth to professional sports, is crucial in helping clients achieve their vision and goals.


  • Dallas Baptist University – Bachelor of Business Administration in Sports Management/Marketing

Notable Projects

  • Ontario Regional Sports Park – Ontario, CA*
  • Life Time Athletic Expansion (50+ Developments)*
  • AIM Sports Group Venue Expansion*
  • SoCal Cup Volleyball Founding Partner*

*Please note that an asterisk designates an accomplishment completed prior to joining SFC

Download our free

Sports Tourism Guide

Gated Content