Marketing for a New Boxing Gym
In the mid-1970s, the original Rocky movie inspired many people to join their local boxing gym. And why not? Boxing is a great workout and it can be a lot of fun. Recently, the Rocky franchise experienced a resurgence with Creed in 2015 and Creed II in 2018, and people’s interest in learning to box has had a resurgence too. If you’ve included a boxing gym in your recreation center, you can use this to your advantage in your marketing strategy.
Adjust Pricing Accordingly
The first thing you’ll need to do is figure out what your pricing model will look like. Typically, you can expect a boxing gym to be more expensive than a typical gym membership. This is because customers are paying for the expertise of a boxing coach to guide workouts and teach the sport.
While an experienced boxing coach may cost more, it’s still important to keep prices reasonable. You don’t want to price out your customers, particularly when they are first getting into the sport. Look at other gyms in similar markets to get an idea of where to set your price point. A reasonable pricing model is good for marketing because people will be less apprehensive to join.
Use Social Media
As always, social media is an important part of your marketing strategy. Make sure to get the word out on social media and use your other digital marketing tools to let people know about your boxing gym. If you are having trouble getting new members, this is a good place to engage customers with deals and reduced prices.
Word of Mouth
Word of mouth still works, especially for a boxing gym. If you have good staff and a good program, your members will want to tell others about it. You could even offer bonuses and incentives to current members if they’re able to bring more members in.
High Quality Standards
This is especially important if there are competing gyms in the area. Make sure you have a high-quality gym with state-of-the-art equipment and experienced staff. People are paying for the ability to use the equipment in your gym, but they are also paying for professional boxing training. Great staff and high standards will inevitably bring in more members.
Contact Sports Facilities Management
Sports Facilities Management handles FF&E, staffing, and much more for sports facilities across the country. If you want to learn more about how we can help you, feel free to browse our website or contact us today to speak to a member of our staff.