Should I Implement a Big Addition to My Sports Complex? Part One

After being in business for awhile, and after your facility has turned a profit for several years, you may be thinking about adding a big addition to your sports facility. There’s plenty of reasons why this might be a good idea, but there are also reasons it may be a bad idea, or it may be too soon. Today in the Sports Facilities Advisory blog, we take a look at the pros and cons of a big addition to your sports facility.

Benefits of a New Addition to Your Sports Complex

Sometimes the benefits can be more obvious than the negatives, and that’s certainly the case with putting an addition on a sports complex. A new addition can be exciting, and can really reinvigorate your business. Let’s take a look at some of the biggest benefits.

• Potential Profit – Although obvious, the biggest benefit would be the potential profits that the addition brings in. If it wasn’t for this benefit, there wouldn’t be a reason to have the addition at all. New members, new pricing plans, reaching new demographics, and more can all bring you more revenue when a new addition is built.
• Marketing Opportunities – Along with the new addition comes the opportunity for a big marketing push. Getting the word out on social media and through local news outlets could lead to a lot of good exposure for your business.
• Competitive Advantage – The bigger your facility is and the more you have to offer, the bigger advantages have over the competition. New members are more likely to choose a facility that has a diverse array of options to choose from.

Now, obviously, these benefits are all highly appealing. But, it’s important not to be blinded by the benefits without considering the negatives first. These will be discussed in Part Two of our two-part blog series.

Contact Sports Facilities Advisory Today

Sports Facilities Advisory is a leader in the sports complex planning industry. With our expertise and knowledge, we can provide you with the tools you need to create a new sports complex or improve an existing one. Don’t jump straight into a major decision for your sports facility without first consulting an expert. Contact Sports Facilities Advisory today to speak with a knowledgeable member of our team. Be sure to check back to our website for Part Two of our blog series about adding to an existing sports complex, where we’ll be delving further into the potential downsides of a new addition to a facility.