Improving communities through sport

Team Member

John Sparks

Strategy & Management

John Sparks

Strategy & Management

In his role as Vice President of Account Management, John oversees efforts to drive financial growth and community engagement for a diverse group of facilities, including well-known sports tourism destinations and large recreation centers. John is a trusted resource to clients and guides them through a variety of processes, including start-up operational development, event booking, program development, and risk management.

Notable Projects:

  • Sand Mountain Park & Amphitheater, Albertville, AL
  • Hoover Metropolitan Complex, Hoover, AL:
    • SEC Baseball Tournament
    • Perfect Game Elite Baseball 

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