Improving communities through sport

Team Member

Jennifer Byrd

Brandon Parks and Recreation

Jennifer Byrd

Jennifer Byrd

Brandon Parks and Recreation

Jennifer is a travel and tourism professional with over seven years of experience elevating the brand of several communities, including Jackson, MS. She brings her passion for bringing events to her community as well as an innate ability to build partnerships to her role as General Manager at Brandon Parks and Recreation.

 As the General Manager, Jennifer oversees the process of developing Brandon, Miss into a premier sports tourism destination. This is done while enhancing amenities that support the health and wellness of residents. Jennifer also oversees staff and business development initiatives as well as builds partnerships in and around the Brandon community.

Prior to joining the SFC team, Jennifer worked with both Visit Jackson and the Dalton Area Convention and Visitors Bureau in Dalton, GA to bring more visitors and drive positive economic outcomes for those communities.


  • University of Mississippi – Bachelor of Business Administration in Marketing

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