The plan for this best-in-class competitive natatorium includes a 50-meter competition pool, a diving well, a warm-up pool, and a leisure pool that will improve aquatics-based competition options for participants in USA Swimming, National Federation of State High School Associations (NFSHSA), National Collegiate Athletic Association (NCAA), Federation International de Natation Amateur (FINA), USA Water Polo, USA Diving, USA Synchronized Swimming, USA Masters Swimming, The YMCA, and more. SFA worked with strategic partner Counsilman-Hunsaker to support concept development and operational projections, with SFA’s primary areas of focus being on economic impact and funding options.

SFA conducted a comprehensive suite of products, including the market opportunity report, a financial forecast, an economic impact study, and funding support services. The engagement by defining the project, establishing revenue and business models, identifying potential project partners and funding mechanisms, and developing criteria for evaluating potential sites. As part of our Funding Support Services, we developed a project presentation for potential funding sources with an overview of the project, crafting a compelling and relevant message for select audiences. We then worked with our clients to facilitate meetings with key stakeholders and/or potential funding partners, including representatives from the private and/or public sector, reviewing financial forecasts, market research documents, investor/lender information packets.