How to Create Additional Revenue for Your Sports Complex

How to Start Earning More Money with Your Sports Facility 

You may be wondering, “How can I start making more money with my sports facility?” To get started, you can begin by creating an asset inventory, including courts, fields, rooms, parking, and tech.

Next, map out where demand is strong and where it needs a boost, both by day and by season. Establish a few KPIs you’ll check weekly, such as usage by the hour, revenue per playable hour, average order value, and churn. With a baseline, you can set a realistic revenue mix goal across programs, rentals, events, sponsorship, food & beverage, and retail, then track progress with simple dashboards.

Pricing and Programs Help Maximize Use

• Consider using dynamic pricing to increase rates during peak times and offer discounts between quieter times.
• Bundle inventory in consistent blocks — for example, 90 minutes — to reduce schedule gaps, and sell multi-court packages for leagues or clubs.
• Layer in sticky programs like adult leagues that return every session, youth programs (clinics, camps, leagues) that create progression, and private training to monetize micro-gaps on the schedule.

Turn Events into Cash Cows

Well-run tournaments and showcases do more than just fill courts — they drive stay-to-play travel, concessions, and retail. Create a 12-month calendar, prioritize anchor weekends, and work closely with local hotels to book blocks and offer rebates.

Make operations turnkey: clear pricing, staffed check-in, court marshals, livestreaming, and sponsor-ready branding. Strong positive experiences foster loyalty and increase word-of-mouth.

Think Big & Monetize Your Building Beyond the Court

Though offerings like camps are a great way to expand community engagement while increasing profits, it’s essential to think beyond traditional venue usage.  

• Package sponsorships and naming rights (courts, programs, zones) with tiered benefits.
• Expand advertising inventory — LED boards, wall wraps, table tents, and email placements — to sell impressions during high-traffic events.
• Develop food & beverage bundles.
• Upsell by creating premium spaces, such as party suites or coaches’ lounges.
• Sell equipment or open a pro shop

Grow B2B and Community Revenue

Establish a stream of B2B revenue by hosting corporate team-building events that combine facilitated drills with meeting space and catering. Why not offer school and club partnerships —such as practice blocks, PE rentals, and fundraiser nights — with multi-month contracts for predictability? You can also partner with CVBs and municipalities on bids, co-marketing, and tourism grants to enhance your event pipeline and reduce costs.

Tap into Moneymaking Memberships, Bundles, and Offers

If you’re not already doing so, consider creating memberships with meaningful perks, such as early registration, discounted open play, and pro shop savings. By developing pricing bundles, you can create a smart way to increase profits.

Launching intro offers — such as first month specials, trial passes, and family plans — with ways to upgrade into core programs or memberships can also help increase profits. Ensure it’s easy to understand and purchase through a mobile app.

Expand Your Reach Through Online Efforts

Looking to capture remote audiences? Add livestreaming and VOD for marquee events — either pay-per-view or sponsor-supported. By running a lightweight CRM with lifecycle automations, you can nurture new leads, upsell from clinic to league, and win back lapsed families.

Additional ideas could include:

• Investing in local SEO by creating city pages and drafting FAQs that answer fundamental questions
• Ensuring your venue is gathering enticing reviews
• Developing geo-targeted ads around competitor facilities, schools, and tournament venues