Facility Management: Creating Specials That Actually Attract Visitors

The special: possibly the most overused marketing method in business. Consumers are inundated with deals and discounts, to the point that a run-of-the-mill discount program lacks the impact that it used to. That doesn’t mean that there is no place in business for deals to attract new customers, though. It simply means that in order to ensure that your specials have an impact, you need to get creative. At SFM, we have years of experience providing facility management and marketing expertise to sports facilities. Today, we are going to share some tips on how you can separate yourself from the pack and attract new clientele.

Create Loyalty Programs

Surprisingly, loyalty programs are not designed only for your existing clientele. A great way to attract new customers is to offer a program that rewards them for coming back. Say your recreation center has a smoothie bar. A program that offers a free smoothie every few purchases incentivizes recurring purchases. Even for a first purchase, informing the customer of your deals or providing them with something to track their purchases has a much larger impact than receiving an email that offers a discount.

Make the Special Convenient

Too often, facility management teams offer specials or discounts but make it inconvenient for the customer to take advantage of them. No one wants to print a coupon from their email and bring it into your business between extremely specific hours or days. Very rarely do people want to hold onto a punch card for their visits. Ensuring that your programs are easy to use and convenient for the customer will result in them actually using your deals.

Use Promotions to Create Customer Connections

The idea behind promotions is not only to incentivize visitors to visit. You also want to use them to strengthen customer relationships with your brand. A successful facility management team will use deals to drive people to their social media platforms or to collect contact information so you can run email or mobile campaigns with them in the future. Promotions should never be a short-term solution but rather part of a long-term branding movement.

SFM is the Leader in Sports Facility Management Services

One of the best decisions you can make as a business is partnering with a highly experienced facility management firm in order to tap into proven program plans. Your goal is to drive bottom-line results and engage with your community. SFM can help you meet these goals with our experienced facility management team. Contact us today to get started on the road to success with Sports Facilities Management.