Improving communities through sport

What is Facility Optimization?

Learn more with our free

Elizabethtown Case Study

So, how do you know if your facility would benefit from our optimization services? These services are optimal for venues who have reached their maturity point or have hit a plateau. These facilities may be struggling to develop new ideas for processes such as programming or marketing and are having difficulties getting to the next level. Some facility owners are considering optimization because their facility is underperforming or having other operational challenges.

Either way, the facility optimization processes has yielded game-changing results for sports tourism and community recreation complexes throughout the country. Here are the steps:

  1. Determine vision
  2. Examine existing facility
  3. Gap analysis & strategic planning
  4. Detailed road map
  5. Implementation & execution
  6. Reporting


Determine Vision

Determining your vision is the most crucial step to completing successful optimization services. Having a clear understanding of how you measure success will help to define the necessary steps that will allow your facility to reach its maximum potential and maintain that success over time.

Examine Existing Facility

When examining an existing facility, you should be utilizing the “inquiry before advocacy” mentality. Inquiry before advocacy is the process of asking necessary questions and gathering all necessary data before advising your team with how they should achieve desired outcomes.

While performing inquiry before advocacy, you will be performing a comprehensive review of key business areas, which include organizational structure, marketing, business development systems, program plans, the physical facility, and more.

Gap Analysis & Strategic Planning

Comparing your facility’s financial performance against industry benchmarks and competitors will reveal opportunities for improvement. At SFC, we bring in subject matter experts to provide suggestions for innovative improvements to departments such as food and beverage, programming, sponsorships, and others that are important and unique to each destination.

Input from these subject matter experts will help with the next step- creating a strategic planning document. This document should contain strategies designed to close the gap between current and end goal performance.

Detailed Road Map

Developing a detailed road map includes creating a Pro Forma. This financial forecast will provide critical data that will guide the process of improving performance. In addition to providing financial forecasts, this is the time to develop a timeline that will act as the framework for your team to successfully complete optimization tactics.

Implementation & Execution

Successfully implementing and executing optimization includes being provided with the necessary tools. In most cases, these tools include Gantt charts and project management programs such as Trello, Slack, Dropbox, and even Google Drive.

Incorporating these tools into daily operations will allow your staff to track data, store information, and communicate efficiently and effectively with each other, thus increasing overall performance of the facility.


Facility performance needs to be tracked on a weekly, monthly, quarterly, and yearly basis. Reporting is critical not only to track financial performance, but also overall guest satisfaction- Using short-term and long-term reporting is critical for managing change and identifying improvement opportunities. Be sure to utilize the KPI’s that were defined in the visioning step.

With over 18 years of experience, SFC knows what it takes to optimize facility performance while keeping client goals in mind. For more information on how the Sports Facilities Companies can help you make the most of your facility, please visit our contact page at

Share this Post

Share this Post

Latest Posts

Elizabethtown Sports Park Case Study

Download our free

Sports Tourism Guide

Gated Content