Improving communities through sport

Team Member

Eric Sullivan

Strategy and Operations

Eric Sullivan

Strategy and Operations

Eric began his career as a professional soccer player and knows the power of sports on a personal level. Eric is an exceptional and proven strategist who has utilized his leadership and skills at effectively streamlining operations. He is a certified arena operator and an industry leading expert in financial and operations management. Eric’s knowledge and expertise in marketing and operations are heavily leveraged as clients transition from funding to development and pre-opening initiatives to grand opening and into operations. Eric has been a catalyst for Sports Facilities Companies’ phenomenal growth.  

He joined SFA in 2006 and has since held nearly every operational role through SFC’s growth. Eric now leads SFC’s growth effort by designing service solutions that help our clients achieve their goals. Eric developed the original financial and market analysis tools, for which SFA is most well-known. Eric also led the first facility opening projects in our company’s history – paving the way for the launch of the SFM department. Since joining SFC, Eric has overseen and served as an advisor to hundreds of projects including market studies, financing plans, development plans, turn-arounds, and new facility openings. His work in domestic and international markets includes projects in the U.S., Canada, Caribbean, United Kingdom, Latin America, Asia, and the Middle East. Eric currently leads SFC’s expansion efforts in our continued vision to integrate sports, fitness, education, leadership development, and adventure sports into communities around the globe.

In 2012, he was honored as a member of the Tampa Bay Business Journal’s “30 Under 30” Up and Comers class. In total, Eric has lead the entire planning, funding, and grand opening of more than $500 million in sports, fitness, recreation, and entertainment facilities.


  • Niagara University, Lewis, NY – Masters in international business
  • Niagara University, Lewis, NY – Bachelor of Arts marketing

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