Cristina is a talented marketing veteran with over a decade of experience in the travel and attractions market. She brings her passion for developing relationships at all levels of leadership and her ability to establish new audiences to her role as Marketing Event Manager at the Sports Facilities Companies.

As Marketing Event Manager, Cristina organizes and oversees facility groundbreaking and grand opening events for new venues. She also works with the facility’s Account Executive, General Manager, and staff to launch community and sports events while gathering data to track KPI’s and report on event success and coverage. Cristina ensures that our facility events are being hosted on-time and on-budget. Her work helps to guide SF Network properties towards successfully reaching and surpassing their financial goals.

Prior to joining the Sport Facilities Companies, Cristina served as Director of Marketing and Sales for I-Drive NASCAR. In this role, she was instrumental in introducing the venue to organizers in the United Kingdom along with other key international markets. Additionally, Cristina planned and managed events for local businesses, government entities, and celebrities.