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Improving communities through sport

Team Member

Cristina McCollum

Marketing

Cristina McCollum

Marketing

Cristina is a talented marketing veteran with over a decade of experience in the travel and attractions market. She brings her passion for developing relationships at all levels of leadership and her ability to establish new audiences to her role as Marketing Manager at the Sports Facilities Companies.

As a Marketing Manager, Cristina leads marketing strategy development for several of our SF Network venues. She supports our venue marketing managers through the development of innovative marketing initiatives and also manages the creation of brand assets for the facilities she collaborates with to support their success. Through her work, Cristina guides SF Network properties towards achieving their financial and qualitative goals.

Prior to joining the Sport Facilities Companies, Cristina served as Director of Marketing and Sales for I-Drive NASCAR. In this role, she was instrumental in introducing the venue to organizers in the United Kingdom along with other key international markets. Additionally, Cristina planned and managed events for local businesses, government entities, and celebrities.

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