Improving communities through sport

Team Member

Alizé Farhat


Alizé Farhat

Alizé is an experienced Event Manager with more than 7 years of experience in marketing and event planning. Before joining SFC, she worked at The University of South Florida as an Assistant Director of Marketing and at IQVIA as a marketing and sales specialist. Alizé loves sports and knows how to organize events that stand out. Her hard work and passion play a big role in her role organizing the company’s tradeshows and events, making sure each one is successful and memorable.

As the event manager, Alizé is responsible for planning and organizing which tradeshows and conferences SFC attends as well as planning out the booth setup and marketing materials that are brought to the events. For SFC corporate events and Community Playmaker Summits, she takes care of everything from choosing the location, planning the schedule, coordinating with speakers and vendors, and ensuring that everything runs smoothly. Alizé’s work helps SFC and Community Playmaker organize impactful events that help us connect with communities, share knowledge, and grow.

Alizé has worked as a coordinator of mobility assistance for Super Bowls V, VI, VII, and VIII. She has also done the same thing for the F1 race in Miami. For each event she onboarded, scheduled, and supervised over 300 stadium volunteers for the Mobility Assistant department.


  • University of Central Florida – Master’s Degree in Business Administration
  • University of Central Florida – Master’s Degree in Sport Management
  • University of Charleston – Bachelor of Science in Business Administration and Sports Business

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