Improving communities through sport

How to Create Great Programming for Community Recreation Centers

Ensuring there is great programming opportunities within your community recreation center is essential to its success. Great programming not only meets the needs of consumers but helps to connect residents with your brand and further develops a loyal customer base. Here are the steps to creating great recreation center programming: 

  1. Understand Community Needs

To develop truly outstanding programming opportunities for your community, you need to have a clear understanding of what your community residents want. Start by doing your research and get answers to important questions about the members of your community such as: What stage of life are they in? What sports and activities are popular? Is there a gap in what programs are offered? These answers will help you understand what types of programming your community would be excited to participate in.

  1. Understand the Competitive Landscape

Understanding surrounding competition is critical to the success of your recreation center’s programming. When evaluating the performance of your rec center compared to other local programs, it is important to listen to all feedback you can collect. Leveraging tools such as surveys, reviews, and other online research is the best way to learn about competitors in the area.

  1. Identify Your Key Differentiators

When successfully setting your recreation center and programming apart from others in the area, it is key to combine what your customers want and what you’re passionate about. Being creative and innovative with what you offer will help you stand out  and build a stronger relationship with your guests.

  1. Overdeliver on Service

Consistently providing premier customer service is something your guests will remember the most about your recreation center. As a facility operator, it’s important to invest the time in properly training dedicated team members. The payoff of this investment is significant, as it will lead to positive customer reviews and business growth.

Proper customer service training includes setting and meeting expectations for when programs are taking place, consistent communication with members, and making their experience seamless and fun. Providing great customer service also means implementing changes based on feedback you receive from the members of your community.

  1. Tell Members About the Next Program

Discussing upcoming programming and events is important to ensure your guests continue to participate. Make sure you promote programs such as leagues, summer camps, birthday parties, corporate parties, and even fitness classes.

The Sports Facilities Companies are the leaders in planning, developing and managing sports, recreation, event, and entertainment venues. We are ready to help you take your venue to the next level, are you ready? Contact us today at 727-474-3845.

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