Pure Michigan is the heart of Michigan’s tourism, and Pure Michigan Sports is responsible for supporting all sports-related tourism events. Pure Michigan Sports recognized that sports tourism is a vital part of Michigan’s tourism industry, and it needed to aggregate the data from its key Destination Marketing Organizations (DMOs) to communicate the full impact of sports on the state economy.

In one of the most comprehensive state-wide studies of the economic impact of sports ever conducted, SFA worked with ten destination marketing organizations across the State of Michigan to determine the contribution of youth and amateur sports on the State’s economy.  In total, SFA evaluated and reported on more than 430 events that bring more than $320 million in visitor spending annually throughout Michigan.