Improving communities through sport

6 Ways to Get Guests to the Pool: Creative Ideas for Pool Programming that Go Beyond Swim Lessons

Aqua aerobics, healthy lifestyle, water sport

Image courtesy of Nomad_Soul on Adobe Stock

Swimming is one of the most popular water-based activities in the world, and for years, pools have been a go-to destination for people looking to escape the heat and have fun. However, swimming doesn’t always have to be relegated to laps around the pool or swim lessons. With the right kind of pool programming, aquatic centers can offer patrons a diverse range of activities that can make their visit to the pool more engaging and enjoyable. Here is a list of innovative programming ideas for aquatic centers large and small.

Download our free

Concept to Concrete Guide

Aqua Yoga

Yoga classes are already popular among fitness enthusiasts but introducing aquatic yoga programs can give your patrons a chance to enjoy their favorite workout in a unique setting. Because of the buoyancy of the water, aqua yoga is a low-impact way to move, and it can be perfect for individuals with joint problems or anyone who wants to achieve the same benefits of regular yoga while minimizing stress on the body. With the right instructor, this can be an excellent offering.


FloatFit is another water-based exercise program that is currently gaining popularity. FloatFit classes involve small, inflatable exercise mats (similar in look to a boogie board) and focus on balance, core strength, and overall muscular endurance. The boards allow participants to move in new ways and challenge themselves while enjoying a refreshing workout. FloatFit programs include FloatFit HIIT (fast pace, intense training), FloatFit BALANCE (yoga-based training), and FloatFit GROW (training for kids).

Pool Parties

Organizing pool parties can be a fantastic way to attract new patrons. With the right music, decorations, and atmosphere, pool parties can provide a fun and engaging experience for people of all ages. Additionally, providing live DJs or food vendors can help make the party a success and create a sense of excitement around aquatic activities.

Lap Swim Triathlons

Lap swimming can get repetitive and monotonous if done consistently, but organizing lap swim triathlons can provide a new challenge that’s worth looking forward to. The events can include swimming, biking, and running and can be designed for individuals or teams. The competition can create a friendly and fun atmosphere, and it can improve the overall fitness of participants.

Poolside Movies

Watching a movie poolside can be a fun and relaxing experience for the whole family. This can be a great way to attract new visitors and offer something fresh and exciting to your aquatic center’s programming. You can start with classic movies, but you can also offer selections depending on the season such as movies related to Halloween or the holidays.

Doggie Paddle Days

SFC’s own Pelican Bay Aquatic Center hosted its first “Doggie Paddle Day” on the last day of the season back in 2021. The event invited local pet owners and their four-legged friends to come to the facility and enjoy the pool that would normally be off-limits for dogs. This was a great way to reach a wider audience and provide dogs with the opportunity to splash around during the summer heat.

Aquatic Centers have plenty of opportunities to improve the experience for patrons and differentiate themselves from competitors. By expanding programs and services, they can raise customer retention, improve customer satisfaction, and boost their bottom line. Furthermore, by outsourcing aquatic center management services with SFC, we can help with monitoring activity to guarantee a safe and healthy aquatic environment. By offering innovative programs like the ones we’ve discussed, aquatic centers can establish themselves as a unique and worthwhile destination for fitness, relaxation, and fun.

Share this Post

Share this Post

Latest Posts

Concept to Concrete Guide

Download our free

Sports Tourism Guide

Gated Content