Sports Tourism

Expert insights and strategies shaping the sports, recreation, and entertainment landscape

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Which Sports Are Driving Facility Demand in 2026?

By: Ally Azzarelli The numbers are in, and if you’re in the business of building, managing, or developing sports and recreation facilities, they’re worth paying close attention to. According to the Sports & Fitness Industry Association’s (SFIA) 2026 Topline Participation Report, 250 million Americans participated in at least one sport,

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Does a Community Need a Recreation Master Plan? Here’s How to Know

By: Ally Azzarelli Most municipalities know what their communities need; it’s proving it that’s challenging. Aging facilities, uneven programming, and deferred capital requests are symptoms of a common underlying problem: a lack of a documented strategy to translate need into action. A recreation master plan is the strategic foundation that

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How Cities Are Using Sports Facilities to Drive Economic Growth

AdventHealth Sports Park at Bluhawk is a great example of a sports facility creating positive economic growth to the community it serves. By: Ally Azzarelli A well-designed sports facility is one of the most versatile economic tools a municipality can build. It attracts visitors, creates jobs, generates tax revenue, and

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What Is a Sports Facility Feasibility Study, and Do You Need One?

By: Ally Azzarelli You have a vision: a multi-sport complex that draws regional tournaments, a recreation center that anchors your downtown, and an aquatic facility your community has wanted for a decade. The concept is strong. The political will is there. Now what? For most communities and developers, the next

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How to Turn World Cup Excitement Into Community Growth

By: Ally Azzarelli With FIFA World Cup 2026™ matches scheduled across the United States, Canada, and Mexico, this summer’s tournament is expected to generate more than $80 billion in economic impact and create more than 80,000 jobs. It’s said that the World Cup Final attracts a viewership equivalent to 104

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Why Municipal Golf Courses Are Worth Getting Right

By: Ally Azzarelli Municipal golf courses sit at an interesting intersection: they’re public assets with private-sector expectations. Residents want them maintained to a high standard. Local governments need them to justify their operating costs. And the broader community, golfers and non-golfers alike, wants to know the land is being put

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