Expert insights and strategies shaping the sports, recreation, and entertainment landscape
The Coronavirus pandemic has already made an indelible impact on all facets of our world. The health of communities throughout the globe is of paramount importance. And while measures are being put in place, both individually and collectively, to stem the progression of the virus, a heightened focus must be
Sports tourism is a well-established concept, but many investors and entrepreneurs are still not quite sure what it could mean for their projects. Successful sporting events lead to increased sports tourism, generating recognition and revenue for your sports facility, local businesses, and the whole community. However, success is never guaranteed;
SFA Advice: Networking with Teams and Leagues in Sports Tourism When hosting a sports tourism event, there are many ways to think about who your customers are. Of course, the fans who come to attend the events are your customers. And the athletes who play in the events are also
Hosting Flag Football at Your Sports Complex As autumn rolls around, the NFL and college football seasons are in full force. This time of year many of us fondly remember our glory days as high school football stars. Or at least that’s how we choose to remember it, even if
Explaining Sports Tourism Sports tourism is a term that has been thrown around a lot in recent years. If you are simply looking for a definition, sports tourism is traveling in order to observe or participate in a sporting event. Generally, the sporting event has to be the primary reason
How to Get People to Visit Your Indoor Sports Facility in the Summer A phenomenon that every health club, fitness center, and indoor sports facility experiences is a drop in attendance in the summer. The weather gets nice, people want to spend time in the sun, it feels like an
Small Scale Sports Tourism Events You Should Market For Most people know that large-scale sports tourism events are great opportunities for your company to attract business in a big way. However, these events are highly competitive as every business is going to be targeting these sports tourists. Despite the competition,
How to Host a Tournament at Your Sports Facility Hosting a tournament is a great way to increase revenue and attract newcomers to your sports facility. Regardless of the sport or the age group, tournaments give athletes a chance to take on new competition and form relationships with people from
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