Expert insights and strategies shaping the sports, recreation, and entertainment landscape
By: Ally Azzarelli With FIFA World Cup 2026™ matches scheduled across the United States, Canada, and Mexico, this summer’s tournament is expected to generate more than $80 billion in economic impact and create more than 80,000 jobs. It’s said that the World Cup Final attracts a viewership equivalent to 104
By: Ally Azzarelli Municipal golf courses sit at an interesting intersection: they’re public assets with private-sector expectations. Residents want them maintained to a high standard. Local governments need them to justify their operating costs. And the broader community, golfers and non-golfers alike, wants to know the land is being put
By: Ally Azzarelli If you haven’t heard the sound of a pickleball dinking its way across a court lately, you probably haven’t been near a park, recreation center, or community facility in the past few years. Pickleball is no longer a niche pastime — it’s the fastest-growing sport in the
By: Ally Azzarelli There’s something enduring about a baseball or softball diamond. The geometry hasn’t changed much in a century. The rituals of the game, the pre-game infield dirt drag, the chalk lines, and the lineup card taped to the dugout wall are the same at a municipal park as
By: Ally Azzarelli Ask any parks and recreation director what their community uses most, and the answer is almost always the same: the gym. Indoor courts and gymnasiums are among the most utilized spaces a municipality can offer, and for good reason. They work every day of the year, in
By: Ally Azzarelli Sports and recreation venues are built with good intentions and plans to be busy, with full courts, waitlisted classes, and weekend events packed with families. However, even with state-of-the-art offerings, proven programming, and national support, many venues still struggle with awareness, attendance, and new sign-ups. “Often, though
By: Ally Azzarelli Most think offering guests a modern state-of-the-art facility is what matters most, but it’s safety that is truly a priority to athletes, families, and staff members. Families, event owners, and municipal partners assume that if they’re on your fields or in your venue, you’ve already thought through
By: Ally Azzarelli When a community breaks ground on a youth sports facility, the conversation centers on tournaments, tourism, and tax revenue. Sure, those outcomes matter, but there’s a workforce story inside these venues that deserves significant attention. The youth sports industry is now a $56 billion global market, and
Communities nationwide are discovering that when carefully planned and professionally managed, sports facilities successfully drive tourism, small-business growth, and long-term community investment. Youth sports tourism alone is now a multi-billion-dollar industry, making it a powerful and resilient strategy for economic development. According to the Sports Tourism: State of the Industry
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