Expert insights and strategies shaping the sports, recreation, and entertainment landscape
Facility Management: Creating Specials That Actually Attract Visitors The special: possibly the most overused marketing method in business. Consumers are inundated with deals and discounts, to the point that a run-of-the-mill discount program lacks the impact that it used to. That doesn’t mean that there is no place in business
What a Celebrity Endorsement Does for a Sports Complex One of the best ways to bring in a lot of business to your sports complex is with a celebrity endorsement. People are always excited if a celebrity is involved, especially if it’s at the local level. This isn’t a guarantee
How New Does my FF&E Need to Be? FF&E isn’t typically a long-term investment. Sure you want your furniture and equipment to last you awhile, but eventually they’ll need to be replaced. If not, they’ll become outdated or they won’t work as well. You have to make sure your guests
Developing Sports Facilities That Appeals to Families with Children. Creating family-friendly sports facilities can be more difficult than many people first expect. If you are interested in ensuring that your sports facilities are more likely to attract families with children than you have come to the right place. SFM has
What You Need for Batting Cages in Your Recreation Center Offering a variety of activities and facilities at your recreation center is a great way to drive interest and bring in customers. Batting cages have increased in popularity over the years, and your recreation center could potentially benefit from implementing
How to Host an Adult Softball League at Your Sports Complex For people looking to be active, a softball league provides an excellent opportunity to not only get a bit of exercise but also have fun and be social. The beauty of the adult softball league is that none of
Sports Complex Features Guests are Willing to Pay More For In a previous blog, we discussed the merits of having a membership tier structure implemented in your pricing model. Offering membership tiers is a great idea for a sports complex, but only if it’s justified for guests to be paying
Facility Management: Ensuring Your Retain Great Employees One of the most important aspects of managing a sports facility or recreation center is attracting and keeping talented employees. The nature of the business is that oftentimes your employees will be entry-level and will eventually move on once they get more career-focused
Locker Room FF&E Although not the most glamorous part of your facility, locker rooms play an important role in guest satisfaction. Guests want to be able clean up and change in relative comfort. The FF&E in your locker room goes a long way in making them feel comfortable. Today in
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