Expert insights and strategies shaping the sports, recreation, and entertainment landscape
SFA recently visited Atlantis, one of the world’s most well-known vacation resorts, to help identify options for building on its sports tourism program. Atlantis currently hosts Atlantis Crown Invitational, an annual international gymnastics meet that brings more than 1,200 youth athletes to Paradise Island, Bahamas, as well as a Bad
Perfect Game, the United States’ preeminent host of amateur baseball events, engaged SFA to lead the selection of a new headquarters and flagship sports tourism destination baseball complex. Currently based in Iowa, Perfect Game hosts more than 100 tournaments and showcases each year, generates more than $200 million in direct
Why Your Digital Marketing and Website Design is Crucial During the Sports Complex Pre-Opening Phase In today’s economic climate, it is essential for new businesses to get a quick start once they hit the market. This is certainly the case for a new sports complex. One of the best things
Dealing With Reviews for Your Sports Complex – Part 2: Bad Reviews In part one in our blog series about responding to reviews, we discussed responding to good reviews. While responding to those reviews is a great way to spread goodwill, it is not absolutely necessary for your sports facility’s
Dealing with Reviews for Your Sports Complex – Part 1: Good Reviews In a previous blog, we talked about why reputation management is essential for sports facilities and recreation centers. One aspect of reputation management we touched on was responding to reviews. This is extremely important because it shows customers
Designing Non-Sports-Related Amenities at Your Sports Complex Today, successful sports facilities do not depend solely on their athletic facilities for revenue. With the right design goals, a sports complex can become the must-visit entertainment destination in your community. Learn about some of the non-sports-related amenities you can include in your
What is Reputation Management Contrary to the old adage, not all publicity is good publicity. When people are talking about your sports facility in a negative manner, you can expect business to suffer as a result. That is why every business should have some sort of plan in place for
Developing a Surfing and Aquatic Sports Facility Many people may not think of surfing when they think of sports facilities. Usually, when we envision a sports complex we imagine half a dozen baseball fields and soccer fields capable of hosting tournaments. However, surfing is a successful sport, with an annual
Marketing a Concert at Your Recreation Center If you want your recreation center to be a true event venue, you will need to hold concerts. If you are planning on holding concerts, you will also need to promote them. This is easier said than done. There is a lot of
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