Sports Tourism

By Ally Azzarelli The Experience Economy Comes to Sports Tourism Sports travelers are buying more that game time — they’re buying special moments they won’t soon forget. The experience economy, the “sale” of memorable experiences, has moved from retail into sports tourism, reshaping how destinations attract events, turn visitors into

Sports Destination Management’s 2025 Champions of Economic Impact list is out—and our venues helped power several of the nation’s standout wins. Collectively, the honorees generated an estimated $1.422 billion in economic impact and 812,518 room nights across their communities, underscoring how purpose-built venues, great events, and a dialed-in guest experience

By Ally Azzarelli Great programming helps turn buildings into gathering places where core connections are made. It meets real community needs, stands apart in a crowded market, and gives families a reason to return week after week. The most successful recreation centers start with a clear view of their audience,

By Ally Azzarelli Designing for Success Youth sports facilities are no longer just recreational spaces — they’re engines for economic development, catalysts for tourism, and anchors for vibrant communities. Today’s most successful sports facilities are far beyond places to host games — they serve as community hubs, economic catalysts, and

By Ally Azzarelli When most people picture aquatic centers or community pools, they tend to think of traditional lap swimming — indoors or out. But today’s facilities are diving into far more dynamic territory. From festive holiday celebrations to high-energy fitness events, the opportunities to engage your community and boost