Brett McPhail is a proven partnership strategist with more than a decade of experience driving sponsorship revenue and building lasting brand relationships across collegiate athletics and the broader sports industry. In his role as Sponsorship Director at The Sports Facilities Companies, Brett leads sponsorship development across SFC’s growing nationwide portfolio of sports, recreation, and event facilities.
Throughout his career, Brett has collaborated with some of the most competitive collegiate athletic programs in the country, including the University of Utah, Texas Tech University, and the University of Arizona. At each stop, he developed and executed sponsorship programs that delivered measurable value for partners while strengthening the fan and community experience. His work at JMI Sports further refined his ability to navigate complex, multi-stakeholder environments and build partnerships that last.
Brett brings a consultative approach to sponsorship development to SFC. He focuses on identifying the right brand alignment, building genuine relationships from the first conversation, and structuring agreements that work long after the ink dries. His background spans prospecting, negotiation, activation planning, and retention, giving him full command of the sponsorship lifecycle.
At SFC, Brett applies that expertise to a unique and expanding asset base, connecting brand partners with facilities that sit at the center of their communities.