Ashley Whittaker brings nearly a decade of marketing and business leadership to The Sports Facilities Companies, where she serves as Partner and CMO. Named SportsETA’s2024 Woman of the Year and a Tampa Bay Business Journal 40 Under 40 honoree in 2025, Ashley is known for building strong teams, driving collaborative growth strategies, and contributing to the broader sports and recreation industry.
Ashley leads an expanding portfolio of teams spanning marketing, sponsorship, and national business development. Most recently, she built and leads SFC’s national sponsorship practice, helping channel millions of dollars in private investment into the youth sports space and developing new revenue models for communities and facilities across the country.
Working in close partnership with sales and operations, Ashley and her team have helped drive sustained growth at SFC through integrated marketing leadership and coordinated go-to-market strategies. SFC’s brands have earned placement in major media outlets including Forbes, Fortune, HBO, TIME, The Wall Street Journal, Sports Business Journal, and Sportico.
Beyond SFC, Ashley serves on the SportsETA Board of Directors and contributes to the industry through webinars, white papers, and speaking engagements. In 2023, she led the development and launch of Community Playmaker — SFC’s media and events platform dedicated to local government leaders — where she serves as Editor in Chief.
As the leader of SFC’s in-house agency, Ashley and her team have launched more than 50 facility brands, built the SF Network cooperative marketing platform, and created scalable marketing services that extend SFC’s impact across its national venue portfolio.
Her background in product design gives her a cross-disciplinary foundation — connecting design thinking, marketing strategy, and organizational leadership in service of SFC’s clients and communities.
Notable Projects
- Community Playmaker
- Hoover Metropolitan Complex, Hoover, AL
- Future Legends Complex, Windsor, CO
- Iron Peak Sports & Events, Hillsborough, NJ
- The HUB Recreation Center, Marion, IL
- Cedar Point Sports Center, Sandusky, OH
- Rocky Mount Events Center, Rocky Mount, NC
- Community First Champion Center, Appleton, WI
- Horizons Edge Sports Campus, Harrisonburg, VA