Alize Farhat is the Director of Events for The Sports Facilities Companies, leading the strategy, planning, and execution of SFC’s corporate events, national tradeshows, and flagship experiences. She oversees the event portfolio that connects SFC with partners, prospects, and communities across the country, ensuring every touchpoint reflects the company’s brand, operational excellence, and commitment to community impact.
In her role, Alize manages end-to-end event strategy—from selecting tradeshows and conferences to developing booth experiences, programming, and onsite engagement plans. She collaborates closely with business development, marketing, and operations leaders to design events that generate pipeline, showcase SFC’s expertise, and create meaningful networking and learning opportunities. She also leads the planning and production of SFC corporate events and Community Playmaker gatherings, aligning content, logistics, and partner experiences to deliver high-value outcomes for attendees.
Alize brings more than seven years of experience in marketing and event planning, including roles at the University of South Florida and in the corporate sector, where she supported high-profile campaigns and live experiences. She has built a reputation for excellence in complex, high-volume event environments, with a focus on guest experience, operational detail, and team leadership.
Education
- University of Central Florida – Master of Business Administration; Master’s in Sport Business Management (DeVos Program)
- University of Charleston (WV) – Bachelor of Science in Business Administration and Sport Business; Minor in Communications
Notable Projects & Events
- Super Bowl Event Team
- Formula 1 Race Miami
- Harley-Davidson Events
- SF Conference
- Playmaker Summit