Services | ADvisory

Market Feasibility Report

Let SFC define your market potential by aligning vision, demand, and your greatest opportunities for success

In funded facilities

$ Billion+

Financial feasibility studies

100 +

Communities served

10 +

In planned facilities

$ 100 Million+

Properties under SFC's management

50 +

From market research to measurable impact

A market feasibility report or market opportunity report (MOR) is a careful, comprehensive analysis of a variety of factors that determine the opportunity for a potential new facility. This is the first step in the facility project journey, and it examines local market conditions, demographics, and social and economic factors, among others.

The MOR identifies the business model that best aligns with your community’s goals and vision, evaluates sports participation trends, analyzes competitive facilities, and recommends the optimal facility program, including ideal spaces, sizes, and amenities. It also outlines estimated construction and start-up costs, giving leaders a clear picture of what it takes to bring their project from vision to reality.

Service highlights

duration:

4–6 weeks

Best suited for:

Early-stage concept validation led by SFC advisory experts

Led By SFC Advisory Experts:

What you can do with a market feasibility study

Assess demand using service area demographics, socioeconomics, participation rates, and targeted market research.
Evaluate existing service providers (the competitive landscape) and identify growth potential and opportunities.
Align offerings with market needs and industry trends through a recommended facility program (spaces and sizes).
Identify potential risks, challenges, benchmarks, and go/no-go factors to inform feasibility decisions and next steps.

Extensive benchmarking & analytics

With data from 100+ managed venues and 3,500+ communities, as well as proprietary benchmarks and methods, we provide insights into demand, consumer preferences, and competition. That means your projections aren’t theoretical; they’re grounded in proven performance across comparable markets.

A focus on bridging vision & reality

SFC’s MOR isn’t just a data report; it’s a roadmap. We connect market conditions, community needs, and operational realities to help cities and developers make informed decisions rooted.

An understanding of community priorities

Our team regularly works alongside mayors, economic development directors, and parks and recreation leaders. We know how to translate analytics into actionable recommendations that align with quality-of-life goals, funding realities, and public trust.

Comprehensive market research

Our reports incorporate market demand analysis, demographics, benchmarked financial projections, and strategy your community's needs to bring your project to life.

Integration of planning, finance, & operations

Because SFC supports projects from concept to operations, our MOR connects every stage of development, from defining your market to shaping your business model to ensuring long-term success.

Credibility to funders & stakeholders

Our reports are trusted by lenders, city councils, and private developers because they blend analytical rigor with real operational benchmarks.

West Monroe Sports & Events

West Monroe, LA

Wiregrass Sports Complex

Wesley Chapel, FL

Sprowls Horizon Sports Park

Pinellas Park, FL

Sand Mountain Sports Park

Albertville, AL

Rocky Mount Sports Center

Rocky Mount, NC

Burlington Pickleball Complex

Burlington, NC

Hoover Met Sports Complex

Hoover, AL

Myrtle Beach Sports Center

Myrtle Beach, VA

See why we’re trusted by communities nationwide

“The information and research that we received from SFC has helped me in my role of educating the community, especially city leadership, on the importance of focusing on sports tourism.”

Ben Snyder
Executive Director
Grand Junction Sports Commission

“It was great to see the different levels of services and the understanding that SFC brought to the table. They provide a diverse range of services, and it really met the goals we were looking to achieve.”

Gumaro Martinez
Executive Director of Parks and Leisure Services
City of Waxahachie, TX

“Searching far and wide, SFC stood out above the crowd and not only for how they run a facility but how they run their business. I think that speaks volumes to their leadership. I think that speaks volumes to their track record, and I’m excited to work hand in hand at Visit Macon with SFC on making this building a success.”

Gary Wheat
President/CEO
Visit Macon

Case Study

The Podium Powered by STCU

Opened in 2021, The Podium Powered by STCU in Spokane, WA has become one of the nation’s most versatile indoor sports facilities, anchored by its 200-meter hydraulic banked track — one of only a few in the US. With SFC’s advisory services guiding feasibility and financial forecasting, the community was able to build a strategic plan that identified the steps necessary to develop a feasible project.

Validate your business idea with real-world data

Gain clear insights into demand, competition, and opportunities with a market feasibility report from SFC.

Join the SFC team

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