Services | ADvisory
Financial Forecasting (Pro Forma)
Understand your project's financial potential with SFC’s fully custom institutional-grade pro forma — your business plan in numbers
Get a clear picture of your facility’s financial performance
A new sports, recreation, events, or entertainment venue represents a significant investment in your community’s future. Take the guesswork out of the strategic planning process and mitigate financial risks with accurate financial forecasting services from the industry’s best.
The Sports Facilities Companies’ (SFC) pro forma is the financial blueprint for your project. It translates vision into an institutional-grade forecast that investors, lenders, donors, sponsors, grant agencies, boards, and partners trust. With clear assumptions and defensible benchmarks, this detailed financial analysis becomes the roadmap for creating partnerships, establishing capital budgets, building a funding strategy, generating the playbook for operational success, and long term-profitability.
Service highlights
duration:
10–12 weeks
Best suited for:
Projects in planning and early-stage development
Led By SFC Advisory Experts:

Evan Eleff
Partner

Dan Morton
VP of Pre-Development Services
Not sure where to start?
In this video, we discuss the role of a pro forma in the facility development process.
What you can do with a financial forecast (pro forma)
- Provide investors, lenders, donors, sponsors, grant agencies, boards, and partners with a rigorous, transparent forecast.
- Align program mix, space sizes, capital budget, and staffing with realistic demand, pricing, and utilization.
- Connect design layout, amenities, and staffing plans to revenues, expenses, EBITDA, and cash flow.
- Give leaders and decision-makers a shared, data-driven view of outcomes, tradeoffs, and timelines they can evaluate for more informed business decisions.
- Set five-year cash flow and a 20-year outlook expectations with scenarios that stress-test assumptions, identify potential challenges, and highlight growth opportunities.
Our other advisory services
Our financial forecasting services (pro forma services) are part of a comprehensive range of advisory solutions crafted to guide your project at every stage:
Why choose the Sports Facilities Companies
Our financial forecasting services are built on a foundation of real-world operational data from our management portfolio, providing deep insight and a reliable assessment of your project's financial future.
Comprehensive cash flow and financial outlook
We deliver institutional-grade financial forecasts featuring 5-year operational and cash flow projections, alongside a 20-year financial outlook to support a robust, long-term path forward.
Institutional-grade rigor
We apply market assessment, competitive benchmarking, and proven operating metrics that stakeholders can underwrite. This is the rigorous forecasting process that top finance professionals and businesses put their confidence in.
Thorough cost analysis
We provide meticulous cost modeling that covers everything from direct facility expenses and staffing payroll to full construction and start-up costs, benchmarked against recent, comparable projects.
Integrated with your process
We align the pro forma with concept goals, design decisions, and funding strategies across public, private, and philanthropic partners.
Tailored to your community
We lead inclusive engagement and deploy proprietary tools and systems to maximize outreach, capture the voice of the community, and integrate community demand into analyses, recommendations, and strategies to drive profitability.
Grounded in operating data
Our forecasts reflect real business performance from a national portfolio of facilities, comparable programs, and current cost drivers. Our expert team leverages these insights to create realistic pricing, utilization, and expense profiles.
See why we’re trusted by communities nationwide
“Working with SFC has been a game-changer. There are lots of operators out there, but SFC is clearly head and shoulders above them for many reasons.”
Kevin Matocha
Founder and CEO
Stonehenge Companies, LLC
“We definitely feel like the pro forma and feasibility report is going to help impact our community by providing our constituents and our elected officials with the information they need to make an informed evaluation of how to move forward.”
Gumaro Martinez
Executive Director of Parks and Leisure Services
City of Waxahachie, TX
“When we went out looking for a partner, we couldn’t have found a better one than SFC- with the knowledge to operate these facilities, operate them efficiently and effectively, and be willing to take on all kinds of new partners. This is a huge project, The Sports Empire, to the extent that it will take many different cooks in one single kitchen, which demands that we all get along and that we all have a common vision. When SFC was willing to make that commitment to the city of Ontario, it made it so much easier to be able to work with them and other partners to pull together this vision.”
Scott Ochoa
City Manager
City of Ontario, CA
“It gave us data to back up what we’re doing. It shared information from what’s happening across the country with new trends and what other destinations are doing and finding success in and so it really has impacted the community, because it’s open city leadership’s eyes in terms of how we can really support new initiatives.”
Ben Snyder
Executive Director
Grand Junction Sports Commission
Establish your financial foundation
Receive a clear, credible, and comprehensive financial forecast to guide your most important strategic decisions.
Join the SFC team
Live the mission of improving communities through sports. Become a part of the Sports Facilities Companies team today.