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Pure Michigan Sports

State of Michigan

Pure Michigan Sports

State of Michigan

Pure Michigan is the heart of Michigan’s tourism, and Pure Michigan Sports is responsible for supporting all sports-related tourism events. Pure Michigan Sports recognized that sports tourism is a vital part of Michigan’s tourism industry, and it needed to aggregate the data from its key Destination Marketing Organizations (DMOs) to communicate the full impact of sports on the state economy.

In one of the most comprehensive state-wide studies of the economic impact of sports ever conducted, SFA worked with ten destination marketing organizations across the State of Michigan to determine the contribution of youth and amateur sports on the State’s economy.  In total, SFA evaluated and reported on more than 430 events that bring more than $320 million in visitor spending annually throughout Michigan.

  • Existing Data Review
  • Event Data Tracking Process Development
  • Visitor Spending Analysis
  • Event Report
  • Economic Impact Report
  • State Conference Presentation

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Central Aquatics Center is Hurst’s neighborhood-friendly community pool, offering a relaxed, family-first environment that’s especially welcoming for young children and early swimmers. Located at 715 Mary Drive, this long-standing venue has a loyal local following and is home to many of the city’s core aquatics programs, including learn-to-swim classes, lap-lane training, sensory-friendly swim times, and seasonal special events. Designed with families and children under 10 in mind, Central Aquatics Center provides a comfortable place to play, build water confidence, and connect with neighbors all summer long.

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Chisholm Aquatics Center is Hurst’s vibrant, family-friendly outdoor water park, featuring thrilling water slides, expansive play areas, and relaxing spaces designed for all ages. Located at 2200 Norwood Drive, this larger of the city’s two aquatics centers is especially popular with older kids and teens, offering a more robust mix of attractions while still welcoming families looking to cool off, play, and make summer memories together. Season passes include access to both Chisholm Aquatics Center and Central Aquatics Center, giving guests more ways to enjoy the water all season long.

Breslow Ice Hockey Center

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