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Pure Michigan Sports

State of Michigan

Pure Michigan Sports

State of Michigan

Pure Michigan is the heart of Michigan’s tourism, and Pure Michigan Sports is responsible for supporting all sports-related tourism events. Pure Michigan Sports recognized that sports tourism is a vital part of Michigan’s tourism industry, and it needed to aggregate the data from its key Destination Marketing Organizations (DMOs) to communicate the full impact of sports on the state economy.

In one of the most comprehensive state-wide studies of the economic impact of sports ever conducted, SFA worked with ten destination marketing organizations across the State of Michigan to determine the contribution of youth and amateur sports on the State’s economy.  In total, SFA evaluated and reported on more than 430 events that bring more than $320 million in visitor spending annually throughout Michigan.

  • Existing Data Review
  • Event Data Tracking Process Development
  • Visitor Spending Analysis
  • Event Report
  • Economic Impact Report
  • State Conference Presentation

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ICE at The Parks

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ICE at The Parks is a full-sized, regulation NHL hockey rink located inside The Parks Mall at Arlington. Opened in November 2002, the facility offers year-round public skating sessions, figure skating, hockey leagues, and broomball. It also provides Learn-to-Skate programs for all ages, private lessons, and hosts seasonal skating shows and competitions. Amenities include a pro shop, skate sharpening services, and on-site concessions. The rink is accessible via the mall's east entrance near the AMC Theatre and East Parking Garage.
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