Coronavirus Response

Expert insights and strategies shaping the sports, recreation, and entertainment landscape

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Why Youth Sports Are Recession-Proof

In recent years, the youth sports industry has demonstrated remarkable resilience, even in the face of global pandemics and economic downturns. This phenomenon has led many to describe youth sports as “recession-proof” or “economy-proof.” Let’s explore the reasons behind this resilience and examine some compelling examples that showcase the strength

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Sports Facility Marketing During the Coronavirus

In the year 2020, a question that has lurked in the background among concerns about our personal well-being and the health of our businesses is the idea of what we will do when things are “normal” again. It’s a largely individual question, but it speaks to what we as a

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Best Practices for Reopening a Sports Facility

Since the Coronavirus started grabbing a hold on our collective attention in the early part of this year, sports facilities everywhere have pushed the pause button in an effort to prevent its spread. There is pent-up demand in the market and an enormous desire for facilities to re-open their doors

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