Legends Event Center Case Study
How One Facility Transformed a City's Economy
When a local developer donated a 107-acre golf course to the City of Bryan, Texas, city leaders saw a once-in-a-generation opportunity. What followed was the $41 million development of Legends Event Center, and in its first year alone, the 122,000-sq.-ft. complex generated $23 million in economic impact, fueled a hotel boom, and heightened interest in a historic downtown.
Inside This Case Study, You'll Learn How to:
- • Turn an underutilized asset into a revenue-generating facility
- • Use a pro forma to stress-test your project before you break ground
- • Structure programming that serves both tourism and your community
- • Leverage existing industry relationships to land national partnerships
Why This matters
Sports facilities do more than just fill courts; they fill hotel rooms, create jobs, and reshape cities. Bryan proves what’s possible with the right partner.
download now and see how it's done
Legends Event Center pulled in 36,000 visitors and $10.8M in its first six months alone. This case study shows every decision that made it happen, and how to replicate it in your market.
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