The City of Show Low is a destination in the Arizona White Mountains with a strong tourism industry, especially in the summer months. The City recognized the need to expand its tourism season and identified indoor sports and events as the turnkey.

SFA facilitated a planning strategy session, analyzed the opportunity for a sports and events destination facility to be successful in Show Low, and produced an institutional-grade financial and economic impact forecast to determine the feasibility of the project. Through an ongoing series of discussions, presentations, and working sessions, SFA has guided the City through the initial process of bringing the vision to life, and is currently working with the City to develop funding and operational partners to ensure the long-term success of the planned facility.