Industries

College Sports Facility

Elevating campus athletics with sports venues built to perform

End-to-end partners for high-performing campus sports venues

Campus sports venues have the potential to not only one drive health outcomes for student populations, but also be a magnet for visitors and ancillary development and an economic driver for the entire region. But it’s not as easy as it looks. Many university leaders deal with:

• Underperforming campus recreation centers. Some campus facilities are underused and fall short of being a true hubs for student life, wellness, and recruitment.

• On-campus arenas and event centers with limited, inconsistent programming. These facilities fail to maximize impact for both campus and community.

• A lack of in‑house expertise to run specialized venues ice arenas, aquatic centers, and multi-sport complexes at a high, sustainable standard.

Of indoor space within university affiliated/event and ice venues

+ sq ft

Annual visits across SFC managed venues

million+

In hotel and visitor spend annually

$ 0 million+

Sports, university, recreation, and event complexes developed

Communities served

Bridging vision & reality

From early-stage market studies to operations years after opening day, SFC unites planning, funding, design, and management under one roof. Our Concept to Concrete process ensures every step builds toward long-term success.

Extensive experience & proven results

Since 2003, SFC has supported 3,500+ communities in planning, funding, developing, and managing sports and event venues, generating over 30 million annual visits and significant economic impact.

A deep understanding of higher education priorities

Your goals extend beyond profit — they’re about learning, engagement, and legacy. Our team tailors every plan to reflect your institution’s mission, culture, and long-term vision.

Building year-round revenue streams

Through diverse programming (tournaments, concerts, trade shows, festivals, and community events), we ensure your venue stays active 365 days a year. Our operators know how to maximize utilization and drive repeat visits.

Creating facilities that pay off — on & off the field

SFC’s financial modeling, market analysis, and programming strategies ensure your facility is built to be sustainable, serving your students while attracting tournaments, community events, and revenue-generating opportunities.

Building campus & community connections

Our venues often serve as bridges between the university and the surrounding city, creating shared spaces that drive local pride, tourism, and engagement.

See why we’re trusted by communities nationwide

“The information and research that we received from SFC has helped me in my role of educating the community, especially city leadership, on the importance of focusing on sports tourism.”

Ben Snyder
Executive Director
Grand Junction Sports Commission

“It was great to see the different levels of services and the understanding that SFC brought to the table. They provide a diverse range of services, and it really met the goals we were looking to achieve.”

Gumaro Martinez
Executive Director of Parks and Leisure Services
City of Waxahachie, TX

“Searching far and wide, SFC stood out above the crowd and not only for how they run a facility but how they run their business. I think that speaks volumes to their leadership. I think that speaks volumes to their track record, and I’m excited to work hand in hand at Visit Macon with SFC on making this building a success.”

Gary Wheat
President/CEO
Visit Macon

Our trusted partners and clients over the years

Featured Team Leader

Jason has led the Sports Facilities Companies’ (SFC) growth as Co-Founder and CEO, expanding the firm from industry-leading feasibility study and financial modeling services into a destination development company providing finance, development, and outsourced management. SFC has become the largest single network of tournament and community-based sports facilities in the U.S.

The SF Network has grown to over a 5,000+ person team, working on over $15 billion in developments, hosting over 30 million visits annually, and producing $1 billion in direct annual economic impact to the communities it serves.

To learn more about Jason and the other members of our outstanding team, visit our team page.

Build a stronger future for your college sports facilities

At SFC, we help colleges and universities transform athletic visions into realities. From planning to oversight, our solutions deliver performance, efficiency, and campus-wide impact.

Join the SFC team

Live the mission of improving communities through sports. Become a part of the Sports Facilities Companies team today.

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College Sports Facility

End-to-end partners for high-performing campus sports venues

How SFC Can help

Challenge: Performance and revenue generation

Challenge: Building Community Gathering Place

Challenge: Ensuring design matches real operational needs

Montclair State University Ice Arena

East Texas A&M

East Texas Agricultural Center

Why choose the Sports Facilities Companies