Sunset Empire Parks and Recreation Department

In many areas throughout the United States, residents do not have access to adequate childcare. While that statement alone would get anyone’s attention, the impact is far reaching. With limited childcare options, parents may have to travel further from their homes to find proper daycare facilities. This can affect the types of employment they can pursue and, possibly, prevent them from finding work.

This phenomenon is known as a childcare desert and it impacts life for over half the population in the U.S, including residents of Seaside, OR, a city located in the northern part of the state. The community qualifies as a childcare desert with more than three times as many children under the age of five as available slots in licensed childcare facilities.

Seaside is one of the communities along the Oregon coast served by the Sunset Empire Park and Recreation District (SEPRD). To address the area’s childcare desert and to identify opportunities to better serve its over 10,000 residents, the SEPRD leadership team engaged the Sports Facilities Companies and its project partner Scott | Edwards Architecture to conduct a highest and best use study. Through this study, SFC and S|EA worked to identify, recommend, forecast, and design programs and physical spaces at a former middle school building that was acquired by SEPRD.

The project focused on three primary needs in the market:

  • Addressing the community’s “childcare desert” by creating classrooms and expanding programs to fill a void for early childhood education
  • Enhancing opportunities for community members of all ages and interests to participate in recreation, wellness, arts, and other programs
  • Retaining and expanding sports tourism events that bring over $10 million of economic impact to Seaside annually, in part, by using the courts at the former middle school building

Through this scope of work, SFC and its project partner performed the following services:

  • Facilitated a strategic planning session with key client team members
  • Held a series of stakeholder and community engagement meetings
  • Toured the facility, existing SEPRD assets, the market, and competing facilities
  • Identified and toured similar facilities in other markets with the client team
  • Developed a list of recommended programs and services
  • Assessed the layout and physical structure of the building to establish the plan for highest and best use of space
  • Created list of recommended improvements to the physical asset
  • Developed use of space design documents
  • Produced a detailed, institutional-grade financial forecast
  • Delivered all materials in a written report and in a presentation to the client team

Advisory Services:

  • Strategic Planning
  • Market and Industry Research
  • Stakeholder, Community, and Partner Engagement
  • Highest and Best Use Modeling
  • Pro Forma with Economic Impact Forecast
  • Design Support
  • Implementation Planning
  • Report and Presentation

Location

Specifications

Facilities & Amenities

  • Gymnasium
  • Community Recreation Space
  • Early Childhood Center
  • Tenant Space

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The proven process behind every success

Each successful project in our portfolio is the result of our proven Concept to Concrete methodology. This approach provides a data-driven roadmap that guides every facility from an initial vision to a thriving community asset.

We conduct in-depth market and validation analysis, assess the competitive landscape, and evaluate trends to forecast use and demand.

Marketing Feasiblility

2 Months

We create a detailed project timeline, refine the business model, establish public/private partnership structures, and develop the initial design concept and brand.

Project Implementation

2-18 Months

We manage the selection of the architectural and engineering team, coordinate site due diligence, and refine the facility program specifications and budget.

Pre-Design

2-4 Months

We serve as your owner’s representative, providing design consulting and value-engineering input to ensure the facility is designed for operational efficiency and peak performance.

Design

4-7 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.

Financial Feasibility

3 Months

We provide procurement and contracting oversight, monitor the master schedule, conduct project reporting, and support project closeout, making sure your facility is completed on time, within budget, and aligned with operational goals.

Construction Commissioning

4-7 Months

Before opening, we develop and train the team, implement booking and marketing systems, and establish comprehensive safety, security, and risk management protocols.

Operational development

10-24 Months

We manage all day-to-day activities, including event booking and business development, strategic marketing, financial reporting, and team development.

Daily operations

10-24 Months

We conduct ongoing financial analysis, team evaluation, and guest experience reviews, leveraging data to continuously improve operational processes and financial outcomes.

Performance Optimization

10-24 Months

Phase 1: Advisory

Building a data-driven foundation

The success of any facility is determined long before breaking ground. Our advisory phase is designed to mitigate risk and create a strategic plan for a financially viable and impactful community venue.

icon marketing feasibility
Market feasibility

2 Months

We conduct in-depth market and validation analysis, assess the competitive landscape, and evaluate trends to forecast use and demand.
icon financial fesibility
Financial feasibility

3 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.
icon project implementation
Project Implementation

2-18 Months

We develop a detailed business model, create individual-driven financial projections (pro forma), forecast the economic impact on your community, and devise a comprehensive feasibility report.

Phase 2: Development

From planning to delivery

With a solid plan in place, our development team provides expert owner’s representation and oversight, guiding the design and construction process to protect your interests and investment.

icon pre design
Pre-Design

2-4 Months

We manage the selection of the architectural and engineering team, coordinate site due diligence, and refine the facility program specifications and budget.
icon design
Design

4-7 Months

We serve as your owner’s representative, providing design consulting and value-engineering input to ensure the facility is designed for operational efficiency and peak performance.
icon construction
Construction Commissioning

4-7 Months

We provide procurement and contracting oversight, monitor the master schedule, conduct project reporting, and support project closeout, making sure your facility is completed on time, within budget, and aligned with operational goals.

Phase 3: Management

Launching and optimizing for peak performance

A successful grand opening is just the beginning. Our management phase focuses on implementing proven systems to drive revenue, deliver exceptional experiences, and maintain long-term success.

icon operational development
Operational development

10-24 Months

Before opening, we develop and train the team, implement booking and marketing systems, and establish comprehensive safety, security, and risk management protocols.

icon daily operations
Daily operations

10-24 Months

We manage all day-to-day activities, including event booking and business development, strategic marketing, financial reporting, and team development.
icon performance optimization
Performance Optimization

10-24 Months

We conduct ongoing financial analysis, team evaluation, and guest experience reviews, leveraging data to continuously improve operational processes and financial outcomes.

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