About
SFC's Process
The roadmap that transforms ambitious visions into high-performing community assets
From Concept to Concrete:
Our blueprint for success
We’ve developed a comprehensive framework of steps that moves ideas to opening days and builds venues that are primed to meet revenue goals and community expectations.
Each stage is rooted in our decades of experience and led by our team of business analysts, project managers, and facility operators, in collaboration with architects, engineers, and construction professionals selected for your project. This means your project will be thoroughly evaluated and right-sized for success. Our team stands with you at every step of your facility journey.
Proving your idea belongs in the market.
We test demand, analyze participation, and uncover competitive advantage so your concept is grounded in real opportunity, not guesswork.
Marketing Feasiblility
2 Months
Ideas turn into forward motion.
This is where momentum builds. We align partners, refine strategy, and prepare your project for execution with clarity and confidence.
Project Implementation
2-18 Months
Designing the roadmap before the building.
We define exactly what your facility must deliver operationally, financially, and experientially to fit your definitions of success.
Pre-Design
2-4 Months
Form and function.
Working alongside architects and engineers, we ensure the design is efficient, flexible, and built to perform to balance innovation with value.
Design
4-7 Months
Launching with impact.
Your facility enters the market positioned for attention, engagement, and early success creating excitement from day one.
Grand Opening
10-24 Months
Turning vision into a viable investment.
From revenue models to cost projections to economic impact reports, we validate that your project can perform financially; today and for the long run.
Financial Feasibility
3 Months
Bringing the plan to life.
We guide the construction process from groundbreaking to grand opening, keeping schedules, budgets, and quality firmly on track.
Construction Commissioning
4-7 Months
Building success before opening day.
Staffing, systems, technology, and procedures are developed in advance so your facility opens prepared, polished, and ready to perform.
Operational development
10-24 Months
Performance that doesn’t stop at opening.
We support ongoing operations through programming, marketing, and financial optimization to help your facility grow and adapt over time.
Daily operations
10-24 Months
Always improving. Always evolving.
Using real-time data and performance benchmarks, we continuously refine operations to maximize efficiency, revenue, and community impact.
Performance Optimization
10-24 Months
Phase 1: Advisory
Building a data-driven foundation
The success of any facility is determined long before breaking ground. Our advisory phase is designed to mitigate risk and create a strategic plan for a financially viable and impactful community venue.
Market feasibility
2 Months
Proving your idea belongs in the market.
We test demand, analyze participation, and uncover competitive advantage so your concept is grounded in real opportunity, not guesswork.
Financial feasibility
3 Months
Turning vision into a viable investment.
From revenue models to cost projections to economic impact reports, we validate that your project can perform financially; today and for the long run.
Project Implementation
2-18 Months
Ideas turn into forward motion.
This is where momentum builds. We align partners, refine strategy, and prepare your project for execution with clarity and confidence.
Phase 2: Development
From planning to delivery
With a solid plan in place, our development team provides expert owner’s representation and oversight, guiding the design and construction process to protect your interests and investment.
Pre-Design
2-4 Months
Designing the roadmap before the building.
We define exactly what your facility must deliver operationally, financially, and experientially to fit your definitions of success.
Design
4-7 Months
Form and function.
Working alongside architects and engineers, we ensure the design is efficient, flexible, and built to perform to balance innovation with value.
Construction Commissioning
4-7 Months
Bringing the plan to life.
We guide the construction process from groundbreaking to grand opening, keeping schedules, budgets, and quality firmly on track.
Phase 3: Management
Launching and optimizing for peak performance
A successful grand opening is just the beginning. Our management phase focuses on implementing proven systems to drive revenue, deliver exceptional experiences, and maintain long-term success.
Operational development
10-24 Months
Building success before opening day.
Staffing, systems, technology, and procedures are developed in advance so your facility opens prepared, polished, and ready to perform.
Daily operations
10-24 Months
Performance that doesn’t stop at opening.
We support ongoing operations through programming, marketing, and financial optimization to help your facility grow and adapt over time.
Performance Optimization
10-24 Months
Grand Opening
10-24 Months
Launching with impact.
Your facility enters the market positioned for attention, engagement, and early success creating excitement from day one.
Download
Anchored by Sports: The Rise of Next-Generation Mixed-Use Developments
Youth and amateur sports complexes are now a cornerstone for large mixed-use real estate projects, driving economic development and creating “one-stop eat, play, stay, and shop” destinations. Download our free white paper to learn more.
Take the first step toward a landmark facility
Partner with the only firm that offers a fully comprehensive, data-driven, and proven solution for facility management success.