Jaci is a marketing and branding leader with extensive experience developing and executing marketing strategies, branding initiatives and lead generation tactics for some of the world’s most recognizable and successful Fortune 500 companies and non-profit organizations. She utilizes her skillset to position organizations for market growth, increased revenues, and return on marketing investment to her role as Director of Venue Marketing at Sports Facilities Companies.
In this position, Jaci has oversight of promotional and advertising efforts that drive sales and build brand awareness for the SF Network venues. This includes developing a roadmap for marketing managers to create strategic venue marketing plans, determining KPI’s for measuring ROI, and cultivating best media practices.
Jaci has successfully driven top-line sales for a diverse group of organizations during her over twenty-year career, including McDonald’s Corporation, the YMCA of Greater St. Petersburg, XMC/XEROX, ServiceMaster, and Chefs Catalog.