The Rocky Mount Event Center is an indoor sports destination located in the heart of Downtown Rocky Mount that is unlike any sporting event center in eastern North Carolina. The Event Center is unique because it not only caters to sports tournaments, but non-traditional events as well, such as trade shows and private events.

SFA was instrumental in the early-stage planning and project development of the Event Center alongside visionary city of Rocky Mount leadership, including assisting the creation of a special tax district and a medical tenant-partnership. SFM led the Start-Up Operations Development has managed the facility since 2018. After its creation and successful launch at the Event Center, the city of Rocky Mount adopted the logo as the official mark for the City. Under SFM’s leadership, the facility has hosted a wide variety of events including national sports tournaments, concerts, ticketed sporting events, such as games with them Harlem Globetrotters, weddings, charity events, and community events for the Rocky Mount residents.